US MBD: Sales, Marketing & Communications Survey

Rewarding the face and voice of your company

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US MBD: Corporate Marketing and Communications Survey image

Automation, artificial intelligence, big data, advanced analytics, social selling, and shifting buyer behaviors are creating exciting opportunities in sales, marketing, and communications teams. With tight competition for key talent, you have to make sure that your compensation strategy allows you to attract and motivate the employees with the skills you need.

The Sales, Marketing & Communications Survey portion of the US MBD: Mercer Benchmark Database provides data from more than 2,800 organizations, representing more than 990 positions across industries and career streams. You'll also find marketing and sales compensation survey data on short-term and long-term incentive eligibility and amounts/grants.

Analyze the data by industry, geography, and more for the following job families:

  • Communication & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing & Business Intelligence
  • Sales, Marketing, & Product Management
Get the compensation data you need to keep the talent you want.

Participation open: March - May

Data effective: April 1

Results publish: August


2022 Results Available

  • 992 positions published
  • USD 2,475 – 6,475
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Sample report

Position list

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  • Pricing / Buy Now
  • Participating Companies
  • Position List & Sample Report
  • Related Articles
  • 2022 Survey Participation

Product Details

Statistics

  • # Positions Surveyed: 1,616
  • # Positions Published: 992
  • # Organizations: 2,803
  • # Observations: 773,126

Based on data from the 2022 US MBD: Sales, Marketing & Communications Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

Data Collected

  • Base Pay
  • Geographic Responsibility
  • Long-term Incentive Eligibility and Grants
  • Organization Data
  • Short-term Incentive Eligibility and Amounts
  • Years in Organization
  • Years in Position

Data Analyzed

Industry

  • Agriculture, Forestry, Fishing and Hunting
  • Diversified
  • Education
  • Energy/Mining
  • Finance/Banking
  • Government
  • Healthcare - Non-Insurance
  • Hospitality, Entertainment and Media
  • Insurance - Health and Medical
  • Insurance - Non-Healthcare
  • Mfg. - Durable, Misc
  • Mfg. - High Tech
  • Mfg. - Nondurable Goods
  • Professional Services
  • Real Estate/Construction
  • Retail/Wholesale
  • Services
  • Technical Services
  • Telecommunications
  • Transportation and Warehousing
  • Utilities

Geographic Area

  • Metropolitan Area
  • National
  • Regional

Organization Size

  • Assets
  • Gross Premiums
  • Net Revenue
  • Net Sales Revenue
  • Number of Employees
  • Operating Expenses/Budget

Career Streams Analyzed

  • Executive
  • Management
  • Para-Professional
  • Professional

Position Families Analyzed

  • Communications & Corporate Affairs
  • Creative & Design
  • Customer Service & Contact Center Operations
  • Data Analytics/Warehousing, & Business Intelligence
  • General Management
  • Media
  • Outsourcing & Global Capability Centers
  • Sales, Marketing & Product Management

Position Sub-Families Analyzed

  • Account & Client Management
  • Advertising & Marketing Communications
  • Advertising Creative, Design & Production
  • Business Strategy & Planning
  • Communications & Corporate Affairs Generalists
  • Communications & Corporate Affairs Leadership
  • Contact Center Operations & Training
  • Content Development (Outsourcing & Global Capability Centers)
  • Corporate Affairs
  • Customer Relationship Management, Issue Resolution & Account Activation
  • Customer Service
  • Customer Service & Contact Center Operations Leadership
  • Data Analytics & Business Intelligence (BI)
  • Field Sales & Account Management
  • Internet/E-Commerce (Outsourcing & Global Capability Centers)
  • Market Research & Analysis
  • Marketing Generalists
  • Media Advertising Operations
  • Media/Communications Creative & Design
  • Product Creative/Industrial Design
  • Product Marketing & Management
  • Sales & Marketing
  • Sales Operations/Administration
  • Sales Training
  • Sales, Marketing & Product Management Leadership

This survey is powered by Mercer Job Library. Learn more or view Mercer Job Library FAQs for more details. Survey results are delivered in Mercer WIN® , giving you access to the data through a variety of customizable parameters.

Pricing

Product Participant Non-Participant
2022 US MBD: Sales, Marketing & Communications Survey USD 2,475 USD 6,475

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US MBD: Sales, Marketing & Communications Survey

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Please note:

  • Additional users may be added during checkout for USD 200 each per module/survey.
  • Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates. Please call for more information.
  • 2022 results are now available for purchase.

Participating Companies

View a list of the participating companies included in this sales compensation survey here.

Position List & Sample Report

Position List

View the position list and descriptionscollected in this sales compensation survey.

Sample Report

View a sample report of this survey for a glimpse at what's included.

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2022 Survey Participation

2022 survey participation is now closed. The act of submitting data to a survey is known as survey participation and your company is then viewed as a participant. Survey participation is open to all organizations and is not required to purchase results.

Key Dates:

  • Participation opens March 1, 2022
  • Participation closes May 6, 2022

Why should you participate?

  • Align your pay to the market
  • Maximize your budget by making informed decisions to ensure you are not overpaying or underpaying
  • Secure a significant discount on survey results
  • Receive invitations to exclusive participant-only events

To learn more about how you can become a participant, please contact us.

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  • Ordering TypeSingleLevelMultiSelection
  • RegionUS
  • Sub TitleRewarding the face and voice of your company
  • Short DescriptionSalary data for positions within the sales, marketing & communications function.
  • CounterPart_SKUSKU_7396

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