Building a strong sales and marketing team can be tough. Automation, AI, big data, advanced analytics, social selling, and shifting buyer behaviors all require a diverse team with both seasoned professionals and new skill sets. And, with tight competition for key talent, you have to make sure that your compensation strategy supports the needs of your business and can attract and motivate the employees you need.
The Sales, Marketing & Communications Survey portion of the US MBD: Mercer Benchmark Database provides data for more than 947 positions, across industries and career streams, representing over 2,700 organizations. You’ll also find data on STI and LTI eligibility and amounts/grants.
Analyze the data by industry, geography and more for the following job families:
Communication & Corporate Affairs
Creative & Design
Data Analytics/Warehousing & Business Intelligence
Sales, Marketing & Product Management
Design a compensation strategy to attract, retain, and motivate your talent.