US MBD: Sales, Marketing & Communications Survey

Motivate top talent by rethinking your compensation data

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US MBD: Corporate Marketing and Communications Survey image

Building a strong sales and marketing team can be tough. Automation, AI, big data, advanced analytics, social selling, and shifting buyer behaviors all require a diverse team with both seasoned professionals and new skill sets. And, with tight competition for key talent, you have to make sure that your compensation strategy supports the needs of your business and can attract and motivate the employees you need.

The Sales, Marketing & Communications Survey portion of the US MBD: Mercer Benchmark Database provides compensation data for more than 800 positions, across industries and career streams, representing over 2,300 organizations. You’ll also find data on STI and LTI eligibility and amounts/grants.

Analyze the data by industry, geography and more for the following job families:

  • Communication & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing & Business Intelligence
  • Sales, Marketing & Product Management

Current, reliable data
In light of the economic and workforce changes brought on by the COVID-19 pandemic, Mercer conducted a “data refresh” in July to address any market movement that occurred after the initial survey participation period. You will receive the results of the refresh free with your purchase. This added step to ensure you have access to the most current, reliable data means you can move forward confidently with your pay decisions knowing that your data accurately reflects the market.

Design a compensation strategy to attract, retain, and motivate your talent.

Participation open: March - May

Results publish: August


2020 Results Available

  • 802 positions published
  • USD 2,050 – 4,500
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Sample report

Position list

  • Product Details
  • 2021 Survey Participation
  • Pricing / Buy Now
  • Survey Schedule
  • Participating Companies
  • Position List & Sample Report
  • Related Articles

Product Details

Statistics

  • # Positions Surveyed: 1,413
  • # Positions Published: 802
  • # Organizations: 2,421
  • # Observations: 512,381

Based on data from the 2020 US MBD: Sales, Marketing & Communications Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published. 

Data Collected

  • Base Pay
  • Geographic Responsibility
  • Long-term Incentive Eligibility and Grants
  • Organization Data
  • Short-term Incentive Eligibility and Amounts
  • Years in Organization
  • Years in Position

Data Analyzed

Industry

  • Agriculture, Forestry, Fishing and Hunting
  • Diversified
  • Education
  • Energy/Mining
  • Finance/Banking
  • Government
  • Healthcare - Non-Insurance
  • Hospitality, Entertainment and Media
  • Insurance - Health and Medical
  • Insurance - Non-Healthcare
  • Mfg. - Durable, Misc
  • Mfg. - High Tech
  • Mfg. - Nondurable Goods
  • Professional Services
  • Real Estate/Construction
  • Retail/Wholesale
  • Services
  • Technical Services
  • Telecommunications
  • Transportation and Warehousing
  • Utilities

Geographic Area

  • Metropolitan Area
  • National
  • Regional

Organization Size

  • Assets
  • Gross Premiums
  • Net Revenue
  • Net Sales Revenue
  • Number of Employees
  • Operating Expenses/Budget

Career Streams Analyzed

  • Executive
  • Management
  • Para-Professional
  • Professional

Position Families Analyzed

  • Communication & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing & Business Intelligence
  • Sales, Marketing & Product Management

Position Sub-Families Analyzed

  • Account & Client Management
  • Advertising & Marketing Communications
  • Advertising Creative, Design & Production
  • Communications & Corporate Affairs Generalists
  • Communications & Corporate Affairs Leadership
  • Corporate Affairs
  • Data Analytics & Business Intelligence (BI)
  • Field Sales & Account Management
  • Market Research & Analysis
  • Marketing Generalists
  • Media/Communications Creative & Design
  • Product Creative/Industrial Design
  • Product Marketing & Management
  • Sales & Marketing
  • Sales Operations/Administration
  • Sales Training
  • Sales, Marketing & Product Management Leadership

This survey is powered by Mercer Job Library. Learn more or view Mercer Job Library FAQs for more details. Survey results are delivered in Mercer WIN® , giving you access to the data through a variety of customizable parameters.

2021 Survey Participation

Data Submission Tools

Participate Online
Job Matching Booklet

Survey participation is open to all organizations with matching jobs. To participate, click the ‘participate now’ link above and follow the steps provided. Rest assured that the importance of your data security is not taken lightly at Mercer, so we take the utmost precautions to protect it.

What's new in 2021

Data for this survey will be collected through Mercer Data Connector, an innovative online platform created to simplify the participation process with easy data importing, real-time data validation, and more.

Why should you participate?

  • Align your pay to the market.
  • Maximize your budget by making informed decisions to ensure you are not overpaying or underpaying.
  • Identify “hot jobs” and areas of focus for your company.
  • Secure a significant discount on survey results.
  • Receive invitations to exclusive participant-only events.

2021 survey schedule

  • Participation opens: March 1
  • Participation closes: May 14
  • Results available: August

Note: we will not extend participation past the close date. Please contact us to learn more about our participation services to ensure you meet the deadline.


Participation Webinar

Attend a participation webinar or watch a recording to better understand the submission process and the survey data that is collected.

US Webinars & Events

2021 survey pricing

Product Participant Non-Participant
US MBD: Sales, Marketing & Communications Survey USD $2,300 USD $6,025

Pricing

Product Participant Non-Participant
2020 US MBD: Sales, Marketing & Communications Survey USD 2,050 USD 4,500

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US MBD: Sales, Marketing & Communications Survey

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Please note:

  • Additional users may be added during checkout for USD 200 each per module/survey.
  • Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates. Please call for more information.
  • 2020 results are available for purchase and will be delivered upon survey release (mid-August).

Survey Schedule

  • Participation open: March 1
  • Participation deadline: May 14
  • Date Effective: March 1
  • Results publish: August

Participating Companies

View a list of the participating companies included in the 2020 US MBD: Sales, Marketing & Communications Survey here.

Position List & Sample Report

Position List

View the position list and descriptions collected in this survey.

Sample Report

View a sample report of this survey for a glimpse at what’s included.

Related Articles

US Geographic Salary Differential Tool

US Geographic Salary Differential Tool

Discover how insights from Mercer’s latest US Geographic Salary Differential Tool can help with your compensation planning.

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  • IsOrderingSetYes
  • Ordering TypeSingleLevelMultiSelection
  • RegionUS
  • Sub TitleMotivate top talent by rethinking your compensation data
  • Short DescriptionSalary data for positions within the sales, marketing & communications function.

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