US MBD: Sales, Marketing & Communications Survey

Motivate top talent by rethinking your compensation data

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US MBD: Corporate Marketing and Communications Survey image

Building a strong sales and marketing team can be tough. Automation, AI, big data, advanced analytics, social selling, and shifting buyer behaviors all require a diverse team with both seasoned professionals and new skill sets. And, with tight competition for key talent, you have to make sure that your compensation strategy supports the needs of your business and can attract and motivate the employees you need.

The Sales, Marketing & Communications Survey portion of the US MBD: Mercer Benchmark Database provides data for more than 947 positions, across industries and career streams, representing over 2,700 organizations. You’ll also find data on STI and LTI eligibility and amounts/grants.

Analyze the data by industry, geography and more for the following job families:

  • Communication & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing & Business Intelligence
  • Sales, Marketing & Product Management
Design a compensation strategy to attract, retain, and motivate your talent.

Participation open: March - May

Data effective: April 1

Results publish: August


2021 Results Available

  • 947 positions published
  • USD 2,300 – 6,025
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Sample report

Position list

  • Product Details
  • Pricing / Buy Now
  • Participating Companies
  • Position List & Sample Report
  • Related Articles
  • 2022 Survey Participation

Product Details

Data Collected

  • Base Pay
  • Geographic Responsibility
  • Long-term Incentive Eligibility and Grants
  • Organization Data
  • Short-term Incentive Eligibility and Amounts
  • Years in Organization
  • Years in Position

Data Analyzed

Industry

  • Agriculture, Forestry, Fishing and Hunting
  • Diversified
  • Education
  • Energy/Mining
  • Finance/Banking
  • Government
  • Healthcare - Non-Insurance
  • Hospitality, Entertainment and Media
  • Insurance - Health and Medical
  • Insurance - Non-Healthcare
  • Mfg. - Durable, Misc
  • Mfg. - High Tech
  • Mfg. - Nondurable Goods
  • Professional Services
  • Real Estate/Construction
  • Retail/Wholesale
  • Services
  • Technical Services
  • Telecommunications
  • Transportation and Warehousing
  • Utilities

Geographic Area

  • Metropolitan Area
  • National
  • Regional

Organization Size

  • Assets
  • Gross Premiums
  • Net Revenue
  • Net Sales Revenue
  • Number of Employees
  • Operating Expenses/Budget

Career Streams Analyzed

  • Executive
  • Management
  • Para-Professional
  • Professional

Position Families Analyzed

  • Communications & Corporate Affairs
  • Creative & Design
  • Customer Service & Contact Center Operations
  • Data Analytics/Warehousing, & Business Intelligence
  • General Management
  • Media
  • Outsourcing & Global Capability Centers
  • Sales, Marketing & Product Management

Position Sub-Families Analyzed

  • Account & Client Management
  • Advertising & Marketing Communications
  • Advertising Creative, Design & Production
  • Business Strategy & Planning
  • Communications & Corporate Affairs Generalists
  • Communications & Corporate Affairs Leadership
  • Contact Center Operations & Training
  • Content Development (Outsourcing & Global Capability Centers)
  • Corporate Affairs
  • Customer Relationship Management, Issue Resolution & Account Activation
  • Customer Service
  • Customer Service & Contact Center Operations Leadership
  • Data Analytics & Business Intelligence (BI)
  • Field Sales & Account Management
  • Internet/E-Commerce (Outsourcing & Global Capability Centers)
  • Market Research & Analysis
  • Marketing Generalists
  • Media Advertising Operations
  • Media/Communications Creative & Design
  • Product Creative/Industrial Design
  • Product Marketing & Management
  • Sales & Marketing
  • Sales Operations/Administration
  • Sales Training
  • Sales, Marketing & Product Management Leadership

This survey is powered by Mercer Job Library. Learn more or view Mercer Job Library FAQs for more details. Survey results are delivered in Mercer WIN® , giving you access to the data through a variety of customizable parameters.

Pricing

Product Participant Non-Participant
2021 US MBD: Sales, Marketing & Communications Survey USD 2,300 USD 6,025

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US MBD: Sales, Marketing & Communications Survey

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Please note:

  • Additional users may be added during checkout for USD 200 each per module/survey.
  • Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates. Please call for more information.
  • 2021 results are now available.

Participating Companies

View a list of the participating companies included in the US MBD: Sales, Marketing & Communications Survey here.

Position List & Sample Report

Position List

View the position list and descriptions collected in this survey.

Sample Report

View a sample report of this survey for a glimpse at what’s included.

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2022 Survey Participation

2022 survey participation is now closed. The act of submitting data to a survey is known as survey participation and your company is then viewed as a participant. Survey participation is open to all organizations and is not required to purchase results.

Key Dates:

  • Participation opens March 1, 2022
  • Participation closes May 6, 2022

Why should you participate?

  • Align your pay to the market
  • Maximize your budget by making informed decisions to ensure you are not overpaying or underpaying
  • Secure a significant discount on survey results
  • Receive invitations to exclusive participant-only events

To learn more about how you can become a participant, please contact us.

  • IsOrderingSetYes
  • Ordering TypeSingleLevelMultiSelection
  • RegionUS
  • Sub TitleMotivate top talent by rethinking your compensation data
  • Short DescriptionSalary data for positions within the sales, marketing & communications function.

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