Digital Focus Groups

Crowdsource insights in a live conversation with your employees

Digital Focus Groups SKU_661

As the way we work continues to change, staying connected to your people is more important than ever. After all, when you understand how your employees feel on key topics, you are much better equipped to make decisions and provide the resources and solutions that meet their needs.

A Digital Focus Group enables your organization to crowdsource people insights in a live, collective conversation. Deep dive on specific challenges. Encourage honesty and authenticity with complete anonymity. Provide an open dialogue that follows the interesting and directional insights as they arise real-time.

Here are just some of the ways Mercer clients are using Digital Focus Groups in their organization:

  • Follow up on key opportunities and action items from employee surveys.
  • Inform EVP strategy through a Total Rewards experience deep dive.
  • Understand the culture of Diversity & Inclusion.
  • Source insights on employees’ career aspirations to help design a career development toolset.
  • Assess merger experiences to improve onboarding and integration practices.
  • Gauge impact of mobility policy changes.
Stay connected to your people to inform evidence-based decisions.
  • How does it work?
  • Ordering
  • Related articles

How does it work?

Digital Focus Groups provide an open dialogue between a moderator and potentially hundreds of conversation participants with real-time AI insights to distill themes and sentiment from qualitative feedback. Key features include:

  • Virtual, scalable platform for up to 1,000 participants.
  • Platform accessibility via desktop, laptop, or mobile device.
  • Completely anonymous interaction with session moderator and other participants.
  • Dynamic dashboard that provides for extensive data exploration and segmentation.
  • AI and participant interaction combined to deliver immediate people insights.
  • Dynamic results that highlight sentiments shared across and within groups.


Digital Focus Groups are sold based on session size and duration.

  • Sessions start at 30 minutes.
  • Can accommodate up to 1,000 participants.
  • Include real-time results

For more details or to schedule your Digital Focus Group, please request a quote today.

Request a Quote

Related articles

Crowdsourced Data: Full Disclosure or Half-Truths? image

Why you need to check in on your employees

Strong employee engagement is always critical to success. In the current climate, it is even more essential. Discover why it’s so important to check in on your employees now and how to do it effectively.

Read article
Crowdsourced Data: Full Disclosure or Half-Truths? image

Should you be using digital focus groups?

Digital technology is affecting everything nowadays. With more of a distributed workforce, can you take advantage of the advances in employee listening by employing digital focus groups?

Read article
  • IsOrderingSetNo
  • Ordering TypeMultiLevelMultiSelection
  • Enable ParticipationNo
  • RegionUS
  • Sub TitleCrowdsource insights in a live conversation with your employees
  • Short DescriptionCrowdsource insights in a live conversation with employees.
  • CounterPart_SKUSKU_661