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Creative and authentic messages are at the heart of your marketing strategy. To effectively deliver on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.
Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Compare your strategy against your competitors with compensation data collected for over 190 positions from 77 organizations. Streamline your budgeting process with information across 15 countries and five key marketing segments:
View the Survey Sectors tab for more information on these marketing sectors.
Participation open: May - June
Results publish: November
2020 results available
Sample report
Position list
Based on data from the 2020 Mercer Global Marketing Compensation Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.
Analyzed By
Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis.
Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of customizable parameters.
Compensation Questionnaire Job Catalogue
To participate in a survey, simply download, complete, and submit the compensation questionnaire provided above. You can rest assured that the importance of your data security is not taken lightly at Mercer, so we take the utmost precautions to protect it.
Survey participation is open to all organizations with matching jobs. The act of submitting data to a survey is known as survey participation and your company is then viewed as a participant. Please submit your completed questionnaire before the deadline to participate in the 2021 survey.
Organizations are required to participate in the survey in order to purchase results. Participants enjoy these key benefits:
Participation Webinars Attend a participation webinar to better understand the submission process and the survey data that is collected. 2021 Global Marketing Compensation Survey Submission Webinar Recording 2021 Global Marketing Compensation Survey Submission Webinar PDF
Participant 2021 Mercer Global Marketing Compensation Survey — USD 2,500
Non-participant 2021 Mercer Global Marketing Compensation Survey — N/A
Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.
Digital and Direct Marketing– DIGITAL: Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner. DIRECT: Develop programs to directly connect with consumers through commercial communication (mail, e-mail, and telemarketing) to drive a specific action.
Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.
Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.
Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.
Survey contacts are available by region to answer questions or provide additional survey details.
Global: globalmarketing@mercer.com
Asia Pacific:
Jasmine Ng, Singapore, +65 6398 2632, jasmine.ng@mercer.com
Other Regions:
Bill Strobl, US, +1 702 884 7208, bill.strobl@mercer.com
Nicole Aronov, US, +1 502 938 8307, nicole.aronov@mercer.com
View a list of the participating companies included in the Mercer Global Marketing Compensation Survey here.
View the position list and descriptions included in this marketing salary survey.
View a sample report of this global market survey.
Please note: Member/Participant: Survey participation is open to all organizations with matching jobs and is required to purchase results.
Contact Nicole Aronov at nicole.aronov@mercer.com to inquire about becoming a member/participant.
Salary data for positions within the sales, marketing & communications function.
Evaluate salary trends plus key economic & labor market indices by location.
Local working and benefits requirements around the world.