Mercer Global Marketing Compensation Survey

Optimize your compensation strategy to attract top talent

Mercer Global Marketing Compensation Survey image

Creative and authentic messages are at the heart of your marketing strategy. To effectively deliver on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Compare your strategy against your competitors with compensation data collected for over 190 positions from 77 organizations. Streamline your budgeting process with information across 30+ countries and five key marketing segments:

  • Advertising
  • Digital and direct marketing
  • Healthcare communications marketing
  • Media
  • Public relations

View the Survey Sectors tab for more information on these marketing sectors.

Are you ready to optimize your compensation strategy?

Participation open: May - June

Results publish: October

2020 results available

  • 190 positions published
  • USD 2,500

Sample report

Position list

  • Product Details
  • Survey Schedule
  • Survey Sectors
  • Contact Information
  • Participating Companies
  • Position List & Sample Report
  • Ordering
  • 2021 survey participation

Product Details

Survey Statistics

  • # Positions Surveyed: 198
  • # Positions Published: 190
  • # Organizations: 77
  • # Observations: 32,188

Based on data from the 2020 Mercer Global Marketing Compensation Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

Data Collected

  • Comp 1 - Base Salary
  • Comp 2 - Guaranteed Allowances
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts
  • Organization Information

Countries Covered

Asia Pacific

  • Australia
  • China
  • India
  • Singapore


  • France
  • Germany
  • UK

North America

  • US

Data Analyzed

Analyzed By

  • Country
  • Expatriates
  • Metropolitan Area (for U.S., China, & U.K.)
  • Organization Accountability (Worldwide, Regional or Office)
  • Revenue (top 6 positions only)

Position Families Analyzed

  • Account Management
  • Broadcast Buying
  • Creative
  • Digital Operations
  • Digital Strategy
  • Interactive Design
  • Media Planning
  • Media Research
  • Production
  • Project Management
  • Research/Planning
  • Top Management

Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis. 

Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of customizable parameters.

Survey Schedule

  • Participation open: May 7
  • Participation deadline: June 28
  • Date Effective: April 1
  • Results publish: October

Survey Sectors

Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.

Digital and Direct Marketing– DIGITAL: Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner. DIRECT: Develop programs to directly connect with consumers through commercial communication (mail, e-mail, and telemarketing) to drive a specific action.

Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.

Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.

Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.

Contact Information

Survey contacts are available by region to answer questions or provide additional survey details.


Asia Pacific:

Jasmine Ng, Singapore, +65 6398 2632,

Other Regions:

Bill Strobl, US, +1 702 884 7208,

Nicole Aronov, US, +1 502 938 8307,

Participating Companies

View a list of the participating companies included in the Mercer Global Marketing Compensation Survey here.

Position List & Sample Report

Position List

View the position list and descriptions included in this survey.

Sample Report

View a sample report of this survey.


Product Participant Non-Participant
2020 Mercer Global Marketing Compensation Survey USD 2,500

Please note:

Survey participation is open to all organizations with matching jobs and is required to purchase results.

Contact Nicole Aronov at to inquire about becoming a member/participant.

2021 survey participation

2021 survey participation opens soon! The act of submitting data to a survey is known as survey participation and your company is then viewed as a participant. Survey participation is open to all organizations with matching jobs and is required to purchase results.

Why should you participate?

  • A discount on survey results! Survey participants lock-in preferred pricing with data submission.
  • Receive an exclusive invitation to survey events, including results webinars and meetings where Mercer consultants will review the results and identify market trends and factors. You'll also be able to ask questions directly related to your organization.
  • Ensure your data is included in the market results - easily see the go-forward state and determine your market position with customized reports that compare your company data to your peers.

To learn more about how you can become a participant, please contact us.

  • Sub TitleOptimize your compensation strategy to attract top talent
  • Ordering TypePDF
  • IsOrderingSetNo
  • AdministrativeFees20
  • Compensation GridShow
  • Short DescriptionSalary data for advertising, digital & direct marketing, media, PR & more roles.
  • RegionUS

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