Mercer Global Marketing Compensation Survey

Optimize your compensation strategy to attract top talent

Product Highlights

Position Families

  • Account Management
  • Creative
  • Digital Strategy
  • Media Planning
  • Production
  • Research/Planning
  • Broadcast Buying
  • Digital Operations
  • Interactive Design
  • Media Research
  • Project Management
  • Top Management
  • Comp 1 - Base Salary
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Organization Information
  • Comp 2 - Guaranteed Allowances
  • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts

Analyzed By

  • Country
  • Metropolitan Area (for United States, China, & United Kingdom)
  • Geographic Scope of Role (Global, Multi-Regional, Regional, Multi-Country or In-Country)
  • Expatriates
  • Revenue (Executive & upper management positions)

Survey Sectors

  • Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.
  • Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.
  • Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.
  • Digital Marketing– Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner.
  • Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.

Asia Pacific

  • Australia
  • Hong Kong
  • Japan
  • China
  • India
  • Singapore

Americas

  • Argentina
  • Canada
  • Colombia
  • United States
  • Brazil
  • Chile
  • Mexico

EMEA

  • France
  • Italy
  • Spain
  • United Kingdom
  • Germany
  • South Africa
  • United Arab Emirates

This survey is available to participating organizations only and is sold by country. The Participant rate is US$ 3,000 per country. Please contact us to place an order.

  • IsOrderingSetNo
  • Ordering TypeWIN
  • Enable ParticipationYes
  • Participation Start Date05/05/2025
  • Participation End Date07/31/2025
  • RegionUS
  • Sub TitleOptimize your compensation strategy to attract top talent
  • Short DescriptionSalary data for advertising, digital & direct marketing, media, PR & more roles.
  • CounterPart_SKUSKU_7767
  • Enable WidgetsYes
  • widget1Publish Date ~ November 2024
  • widget2Positions Published ~ 1,190
  • widget3Organizations ~302
  • widget4Observations ~ 103,315
  • Enable Home Page DisplayDo Not Show
PARTICIPATION OPEN

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Product Highlights

Position Families

  • Account Management
  • Creative
  • Digital Strategy
  • Media Planning
  • Production
  • Research/Planning
  • Broadcast Buying
  • Digital Operations
  • Interactive Design
  • Media Research
  • Project Management
  • Top Management
  • Comp 1 - Base Salary
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Organization Information
  • Comp 2 - Guaranteed Allowances
  • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts

Analyzed By

  • Country
  • Metropolitan Area (for United States, China, & United Kingdom)
  • Geographic Scope of Role (Global, Multi-Regional, Regional, Multi-Country or In-Country)
  • Expatriates
  • Revenue (Executive & upper management positions)

Survey Sectors

  • Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.
  • Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.
  • Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.
  • Digital Marketing– Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner.
  • Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.

Asia Pacific

  • Australia
  • Hong Kong
  • Japan
  • China
  • India
  • Singapore

Americas

  • Argentina
  • Canada
  • Colombia
  • United States
  • Brazil
  • Chile
  • Mexico

EMEA

  • France
  • Italy
  • Spain
  • United Kingdom
  • Germany
  • South Africa
  • United Arab Emirates

Product Details

Creative and authentic messages are at the heart of your marketing strategy. To deliver effectively on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Compare your strategy against those of your competitors with compensation data collected for more than 1,000 positions from over 300 organizations. Streamline your budgeting process with salary information across 20 countries and five key marketing segments:

  • Advertising
  • Digital Marketing
  • Healthcare Communications Marketing
  • Media
  • Public Relations

View the Survey Sectors tab for more information on these marketing sectors.

View a list of the participating companies included in the Mercer Global Marketing Compensation Survey here.

Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of customizable parameters. Your survey purchase includes access for three (3) Mercer WIN users. Additional users can be added during checkout.

With Mercer WIN, simplify your compensation data analysis while also maximizing your reporting capabilities. In just a few clicks, Mercer WIN allows you to:

  • Benchmark compensation for traditional jobs and hybrid jobs
  • Compare your compensation strategy to a specific set of peers or competitors
  • Set metrics exactly as you want them
  • Benchmark off cycle
  • Identify the six most common skills associated with a role  

This survey is available to participating organizations only and is sold by country. Discounts are available for agencies that participate in more than one country. Please contact us to learn more or to ask about becoming a participant/purchaser. Survey contacts are available by region to answer questions or provide additional survey details.

Global: globalmarketing@mercer.com

Mercer Contact Center, US, +1 800 333 3070, surveys@mercer.com

Nicole Aronov, US, +1 502 938 8307,nicole.aronov@mercer.com

Creative and authentic messages are at the heart of your marketing strategy. To deliver effectively on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Compare your strategy against those of your competitors with compensation data collected for more than 1,000 positions from over 300 organizations. Streamline your budgeting process with salary information across 20 countries and five key marketing segments:

  • Advertising
  • Digital Marketing
  • Healthcare Communications Marketing
  • Media
  • Public Relations

View the Survey Sectors tab for more information on these marketing sectors.

View a list of the participating companies included in the Mercer Global Marketing Compensation Survey here.

Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of customizable parameters. Your survey purchase includes access for three (3) Mercer WIN users. Additional users can be added during checkout.

With Mercer WIN, simplify your compensation data analysis while also maximizing your reporting capabilities. In just a few clicks, Mercer WIN allows you to:

  • Benchmark compensation for traditional jobs and hybrid jobs
  • Compare your compensation strategy to a specific set of peers or competitors
  • Set metrics exactly as you want them
  • Benchmark off cycle
  • Identify the six most common skills associated with a role  

This survey is available to participating organizations only and is sold by country. Discounts are available for agencies that participate in more than one country. Please contact us to learn more or to ask about becoming a participant/purchaser. Survey contacts are available by region to answer questions or provide additional survey details.

Global: globalmarketing@mercer.com

Mercer Contact Center, US, +1 800 333 3070, surveys@mercer.com

Nicole Aronov, US, +1 502 938 8307,nicole.aronov@mercer.com

No
PARTICIPATION OPEN

Have questions about participation?

Review the 2025 Global Marketing Compensation survey participation webinar and the presentation materials below:

Listen to the webinar recording

Download the PDF for reference

View the Data Analyzed section above for more information on these marketing sectors.

Participation Window

Opens: 05/05/2025

Closes: 07/31/2025

Ready to start your participation? Please select the link below that best reflects your situation to get started.

Returning participant – Use this link if you have completed participation for your agency in the past.
New participant – Use this link if your agency has participated previously but you are a new contact for this process.
New company – Use this link if it’s the first time your agency has participated.

Participation Window

Opens: 05/05/2025

Closes: 07/31/2025

Frequently Asked Questions

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