Mercer Global Marketing Compensation Survey

Optimize your compensation strategy to attract top talent

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Mercer Global Marketing Compensation Survey image

  • Creative and authentic messages are at the heart of your marketing strategy. To effectively deliver on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

    Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Compare your strategy against your competitors with compensation data collected for over 190 positions from 217 organizations. Streamline your budgeting process with information across 30+ countries and five key marketing segments:

    • Advertising
    • Digital and direct marketing
    • Healthcare communications marketing
    • Media
    • Public relations

    View the Survey Sectors tab for more information on these marketing sectors.

    Are you ready to optimize your compensation strategy?

    Participation open: June – August

    Results publish: November


    2019 results available

    • 191 positions published
    • USD 2,500

    Position list

    • Product Details
    • 2020 survey participation
    • Survey Schedule
    • Survey Sectors
    • Contact Information
    • Participating Companies
    • Position List
    • Ordering

    Product Details

    Survey Statistics

    • # Positions Surveyed: 194
    • # Positions Published: 191
    • # Organizations: 217
    • # Observations: 119,902

    Based on data from the 2019 Mercer Global Marketing Compensation Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

    Data Collected

    • Comp 1 - Base Salary
    • Comp 2 - Guaranteed Allowances
    • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
    • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts
    • Organization Information

    Countries Covered

    Asia Pacific

    • Australia
    • China
    • India
    • Singapore

    EMEA

    • France
    • Germany
    • UK

    North America

    • US

    Data Analyzed

    Analyzed By

    • Country
    • Expatriates
    • Metropolitan Area (for U.S., China, & U.K.)
    • Organization Accountability (Worldwide, Regional or Office)
    • Revenue (top 6 positions only)

    Position Families Analyzed

    • Account Management
    • Broadcast Buying
    • Creative
    • Digital Operations
    • Digital Strategy
    • Interactive Design
    • Media Planning
    • Media Research
    • Production
    • Project Management
    • Research/Planning
    • Top Management

    Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis. 

    Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of customizable parameters.

    2020 survey participation

    Data Submission Tools

    Compensation Questionnaire
    Job Catalogue

    To participate in a survey, simply download, complete, and submit the compensation questionnaire provided above. You can rest assured that the importance of your data security is not taken lightly at Mercer, so we take the utmost precautions to protect it.

    2020 survey participation is now open!

    Survey participation is open to all organizations with matching jobs. The act of submitting data to a survey is known as survey participation and your company is then viewed as a participant. Please submit your completed questionnaire before the deadline to participate in the 2020 survey.

    Organizations are required to participate in the survey in order to purchase results. Participants enjoy these key benefits:

    • Exclusive invitations to attend webcasts and meetings in which Mercer consultants review survey results and field questions related directly to your organization
    • Inclusion in survey results allows you to easily determine your market position using customized reports that compare your data to that of your peers

    2020 survey schedule

    • Participation opens: June 8
    • Participation closes: August 7
    • Results available: November

    Participation Webcasts
    Attend a participation webcast to better understand the submission process and the survey data that is collected.
    Global Marketing Compensation Survey – Submission Webcast
    Global Marketing Compensation Survey – Submission Webcast PDF

    2020 survey pricing

    Participant
    2020 Mercer Global Marketing Compensation Survey — USD 2,500

    Non-participant
    2020 Mercer Global Marketing Compensation Survey — N/A

    Survey Schedule

    • Questionnaire Distributed: June 8
    • Participation Deadline: August 7
    • Data Effective Date: April 1
    • Report Available: November

    Survey Sectors

    Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.

    Digital and Direct Marketing– DIGITAL: Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner. DIRECT: Develop programs to directly connect with consumers through commercial communication (mail, e-mail, and telemarketing) to drive a specific action.

    Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.

    Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.

    Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.

    Contact Information

    Survey contacts are available by region to answer questions or provide additional survey details.

    Global: globalmarketing@mercer.com

    Asia Pacific:

    Jasmine Ng, Singapore, +65 6398 2632, jasmine.ng@mercer.com

    Other Regions:

    Bill Strobl, US, +1 702 884 7208, bill.strobl@mercer.com

    Nicole Aronov, US, +1 502 938 8307, nicole.aronov@mercer.com

    Participating Companies

  • 360PR+
  • 82.5 Communications
  • AbelsonTaylor
  • Acceleration eMartketing (Pty) Ltd
  • Accenture
  • AdCity
  • Adfero
  • AdPeople
  • Affect Strategies, Inc.
  • Affiperf
  • Agence79
  • AGENDA
  • Airfoil
  • AKQA
  • All Response Media
  • Alpha 245 Communications Sdn Bhd
  • AMR
  • Ansible
  • Answered
  • APCO Worldwide
  • Applogix
  • Arc
  • Arcade
  • Archetype Agency LLC
  • Arena Media
  • Avantgarde Gesellschaft fur Kommunikation mbH
  • Axicom
  • Bates CHI&Partners
  • BCUBE
  • BCW
  • Beacon Communications, K.K.
  • Beehive Strategic Communication
  • BETC
  • Blast Radius
  • Blaze
  • Bliss Integrated Communication
  • Blue 449
  • Blue Focus
  • Blue State Digital
  • BPN
  • BRANDIGITAL S.A.
  • BSB PUBLICIDAD, S.A.
  • Buchanan
  • Burson-Marsteller
  • C+C
  • Cadreon LLC
  • Camp Collective
  • Cannings
  • Carat USA
  • Carmichael Lynch Relate
  • Cheil
  • Citizen Relations
  • ClickMedia
  • CMI Media, LLC
  • Cognito
  • Colmar Brunton
  • Comwerks
  • Content Cube
  • Cornwell
  • Cossette
  • Crosby
  • CSA
  • Darwin-Grey Limited
  • Dentsu Aegis Network
  • DeVries Global
  • Diamond Ogilvy
  • Digitas
  • Dix & Eaton
  • Double Forte
  • Ecselis
  • Edelman
  • Egami Group
  • Elisa Interactive
  • Emark
  • Ensemble Worldwide
  • EP + Co
  • Essence
  • Etoile Rouge
  • Exponent PR
  • Fahlgren Mortine
  • Fallon
  • FamousGrey
  • FCB Health
  • Fetch Media Inc.
  • Finn Partners
  • FleishmanHillard
  • Foote, Cone & Belding (FCB)
  • Forward Media
  • FullSix
  • G&S Business Communications
  • Geometry Global
  • Global Strategy Group
  • Golin
  • Graffiti
  • Greenhouse GroupM
  • Greentarget Global Group
  • Gregory FCA Communications
  • Grey Global Group
  • Grey Healthcare Group
  • GroupM
  • GTB
  • Havas Edition
  • Havas Events
  • Havas Health & You
  • Havas Helia Ltd
  • Havas Impact
  • Havas Life Paris
  • Havas Life Sorento
  • Havas Media
  • Havas People
  • Havas Productions
  • Havas Sports & Entertainment Srl
  • Havas Worldwide
  • Hawker Britton
  • Hawkins International
  • Healix
  • Health Unlimited
  • HEALTH4BRANDS
  • Heartbeat Ideas
  • Heathwallace
  • Hercules
  • Hill & Knowlton
  • Hill Holliday
  • Hogarth & Ogilvy
  • Hogarth Worldwide
  • Horizon Media
  • Hotwire
  • Howorth
  • Human
  • Humanseven
  • Huntsworth Health
  • I-CHERRY PUBLICIDADE E PROPAGANDA LTDA
  • iconmobile group
  • ID Media
  • Ikon
  • IMG
  • imre, LLC
  • Incentiv
  • Initiative
  • Intercom Americas
  • IPG Media Lab
  • iProspect
  • isobar Taiwan Co., Ltd
  • JPA Health Communications
  • JWT
  • K-72
  • Kantar
  • Kinetic
  • Kohnstamm Communications, Inc.
  • KWT Global
  • Landor
  • Langland
  • LaunchSquad
  • Laura Davidson Public Relations
  • LaVoie Strategic Communications Group, Inc.
  • Law & Kenneth Saatchi & Saatchi
  • Leo Burnett Worldwide
  • Light Reaction Germany GmbH
  • Linhart Public Relations, LLP
  • Longitude One
  • LOOM Media
  • M Booth & Associates LLC
  • MAGNAGLOBAL
  • Marcel
  • March Communications
  • Maverick
  • Maxus Communications Limited
  • McCann Craft Worldwide
  • McCann Healthcare Worldwide
  • McCann Worldgroup
  • MEC
  • Media Insight
  • Mediabrands
  • MediaCom Holdings Ltd
  • Merkle
  • MetaVision Media
  • MFG R&D
  • Minanawe
  • Mindshare
  • Mirum (JWT)
  • Mitchell Communications Group
  • MKTG Germany GmbH
  • Mobext
  • Momentum Worldwide
  • Monday
  • Movent
  • MRM//McCann
  • MS&L
  • MullenLowe
  • MWWPR
  • Neo@Ogilvy
  • News Corp
  • Nurun
  • Nyhus Communications, LLC
  • Ogilvy & Mather
  • Ogilvy CommonHealth
  • Ogilvy Healthworld UK
  • Ogilvy Public Relations Worldwide
  • OgilvyOne Worldwide
  • O'Malley Hansen Communications
  • Online Research Unit
  • OpenMind
  • Opr
  • Orion Holdings
  • Padilla
  • PAN Communications
  • Parker & Partners
  • Paul Werth Associates, Inc.
  • Performics
  • Phuel
  • Pixel Park AG
  • Platform 5
  • PLEAD
  • Plista
  • Popimedia
  • Porter Novelli
  • Possible Worldwide
  • Posterscope
  • Potomac Communications Group
  • PPR
  • Prism
  • PRODIGIOUS
  • Prosek Partners
  • Publicis & Hal Riney
  • Publicis Africa Group
  • Publicis Communications
  • Publicis Consultants MSLGROUP
  • Publicis Hawkeye
  • Publicis Healthcare Communications Group
  • Publicis Media
  • Publicis.Sapient
  • Pulse Communications
  • Quinn PR
  • QUISMA
  • R/GA Media Group
  • rapport
  • Razorfish
  • rbb Communications LLC
  • Red Fuse
  • Reprise Media, Inc
  • Reputation Partners
  • RF Binder Partners Inc.
  • Rice 5 Limited
  • RMG Connect / XM Asia Pacific Pte Ltd.
  • ROSAPARK
  • Saatchi & Saatchi
  • Saxum
  • Sibling
  • Smollan
  • Social Lab
  • Sokrati
  • Spafax Group
  • Spectrum Science Communications, LLC
  • Star Echo
  • Starcom MediaVest Group
  • Sudler & Hennessey
  • SwitchedOn
  • Syneos Health
  • Taft Communications, LLC
  • Taylor Global, Inc.
  • Tenthavenue
  • Text100
  • The & Partnership
  • The Cocktail
  • The Colony Project
  • The Garage Team Mazda
  • The Hoffman Agency
  • The Origin Agency
  • The Story Lab
  • TMARC
  • Tonic Life Communications
  • Traffic4u
  • Universal McCann
  • V7 Media
  • Verilogue
  • Vice Media
  • Vinyl-I
  • Vision7 International
  • VivaKi
  • Vizeum Deutschland
  • VML
  • VMLY&R
  • W & CIE
  • Walker Sands, Inc
  • Wavemaker
  • WE Communications
  • Weber Shandwick
  • Webling
  • WG Access Limited
  • whiteGREY
  • WPP AUNZ
  • WPP Media Ltd.
  • WPP Service GmbH
  • Wunderman Burrows
  • Wunderman Thompson Commerce
  • Wunderman Worldwide
  • Xaxis
  • Y&R Advertising
  • ZenithOptimedia
  • Zeno Group
  • Position List

    View the position list and descriptions included in this survey.

    Ordering

    Product Participant Non-Participant
    2019 Mercer Global Marketing Compensation Survey USD 2,500
    N/A

    Please note:

    Member/Participant:
    Survey participation is open to all organizations with matching jobs and is required to purchase results.

    Contact Nicole Aronov at nicole.aronov@mercer.com to inquire about becoming a member/participant.

    • Sub TitleOptimize your compensation strategy to attract top talent
    • Ordering TypePDF
    • IsOrderingSetNo
    • AdministrativeFees20
    • Compensation GridShow
    • Short DescriptionSalary data for advertising, digital & direct marketing, media, PR & more roles.
    • RegionUS

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