Mercer Global Marketing Compensation Survey

Optimize your compensation strategy to attract top talent

Product Highlights

Position Families

  • Account Management
  • Broadcast Buying
  • Creative
  • Digital Operations
  • Digital Strategy
  • Interactive Design
  • Media Planning
  • Media Research
  • Production
  • Project Management
  • Research/Planning
  • Top Management
  • Comp 1 - Base Salary
  • Comp 2 - Guaranteed Allowances
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts
  • Organization Information
  • Country
  • Expatriates
  • Geographic Scope of Role (Global, Multi-Regional, Regional, Multi-Country or In-Country)
  • Metropolitan Area (for United States, China, & United Kingdom)
  • Revenue (Executive & upper management positions)
 

Survey Sectors

  • Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.
  • Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.
  • Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.
  • Digital Marketing– Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner.
  • Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Japan
  • Singapore

Americas

  • Argentina
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Mexico
  • United States

EMEA

  • France
  • Germany
  • Italy
  • South Africa
  • Spain
  • United Arab Emirates
  • United Kingdom

This survey is available to participating organizations only and is sold by country. The Participant rate is US$ 3,000 per country. Please contact us to place an order. Please contact us if you have any questions.

  • IsOrderingSetNo
  • Ordering TypeWIN
  • Enable ParticipationYes
  • Participation Start Date05/05/2025
  • Participation End Date07/31/2025
  • RegionGlobal
  • Sub TitleOptimize your compensation strategy to attract top talent
  • Short DescriptionSalary data for advertising, digital & direct marketing, media, PR & more roles.
  • CounterPart_SKUSKU_7767
  • Enable WidgetsYes
  • widget1Publish Date ~ November 2024
  • widget2Positions Published ~ 1,190
  • widget3Organizations ~302
  • widget4Observations ~ 103,315
  • Enable Home Page DisplayDo Not Show
PARTICIPATION CLOSED

Find out how you can save by becoming a participant in this survey.
Learn More

Product Highlights

Position Families

  • Account Management
  • Broadcast Buying
  • Creative
  • Digital Operations
  • Digital Strategy
  • Interactive Design
  • Media Planning
  • Media Research
  • Production
  • Project Management
  • Research/Planning
  • Top Management
  • Comp 1 - Base Salary
  • Comp 2 - Guaranteed Allowances
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts
  • Organization Information
  • Country
  • Expatriates
  • Geographic Scope of Role (Global, Multi-Regional, Regional, Multi-Country or In-Country)
  • Metropolitan Area (for United States, China, & United Kingdom)
  • Revenue (Executive & upper management positions)
 

Survey Sectors

  • Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.
  • Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.
  • Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.
  • Digital Marketing– Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner.
  • Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Japan
  • Singapore

Americas

  • Argentina
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Mexico
  • United States

EMEA

  • France
  • Germany
  • Italy
  • South Africa
  • Spain
  • United Arab Emirates
  • United Kingdom

Product Details

Creative and authentic messages are at the heart of your marketing strategy. To deliver effectively on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis — this survey collects data globally to support compensation decisions for employees. Compare your strategy against those of your competitors with compensation data collected for more than 1,000 positions from over 300 organizations. Streamline your budgeting process with salary information across 20 countries and five key marketing segments:

  • Advertising
  • Digital Marketing
  • Healthcare Communications Marketing
  • Media
  • Public Relations

View the Survey Sectors tab for more information on these marketing sectors.

View a list of the participating companies included in the Mercer Global Marketing Compensation Survey here.

Your data will be delivered in Mercer WIN®, an online delivery platform that gives you access to the data through a variety of customizable parameters. In just a few clicks, you can:

  • Benchmark compensation for traditional jobs and hybrid jobs
  • Compare your compensation strategy to a specific set of peers or competitors
  • Set metrics exactly as you want them
  • Benchmark off cycle
  • Identify the six most common skills associated with a role
  • Download .xls data files for easy importing into your comp management system

Your survey purchase includes access for up to three (3) users at your company. Additional users can be added during checkout.

We also offer integration with select third party compensation systems making it easy to access Mercer data wherever you prefer to do your market pricing activities.

This survey is available to participating organizations only and is sold by country. Discounts are available for agencies that participate in more than one country. Please contact us to learn more or to ask about becoming a participant/purchaser. Survey contacts are available by region to answer questions or provide additional survey details.

Global: globalmarketing@mercer.com

Mercer Contact Center, US, +1 800 333 3070, surveys@mercer.com

Nicole Aronov, US, +1 502 938 8307,nicole.aronov@mercer.com

Creative and authentic messages are at the heart of your marketing strategy. To deliver effectively on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis — this survey collects data globally to support compensation decisions for employees. Compare your strategy against those of your competitors with compensation data collected for more than 1,000 positions from over 300 organizations. Streamline your budgeting process with salary information across 20 countries and five key marketing segments:

  • Advertising
  • Digital Marketing
  • Healthcare Communications Marketing
  • Media
  • Public Relations

View the Survey Sectors tab for more information on these marketing sectors.

View a list of the participating companies included in the Mercer Global Marketing Compensation Survey here.

Your data will be delivered in Mercer WIN®, an online delivery platform that gives you access to the data through a variety of customizable parameters. In just a few clicks, you can:

  • Benchmark compensation for traditional jobs and hybrid jobs
  • Compare your compensation strategy to a specific set of peers or competitors
  • Set metrics exactly as you want them
  • Benchmark off cycle
  • Identify the six most common skills associated with a role
  • Download .xls data files for easy importing into your comp management system

Your survey purchase includes access for up to three (3) users at your company. Additional users can be added during checkout.

We also offer integration with select third party compensation systems making it easy to access Mercer data wherever you prefer to do your market pricing activities.

This survey is available to participating organizations only and is sold by country. Discounts are available for agencies that participate in more than one country. Please contact us to learn more or to ask about becoming a participant/purchaser. Survey contacts are available by region to answer questions or provide additional survey details.

Global: globalmarketing@mercer.com

Mercer Contact Center, US, +1 800 333 3070, surveys@mercer.com

Nicole Aronov, US, +1 502 938 8307,nicole.aronov@mercer.com

No
PARTICIPATION CLOSED

Participating in the Survey

You tell us what’s happening in your organization – from what you pay to how you pay – for your positions and we’ll give you a discount on the results. Survey participation is open to all organizations with matching jobs. Missed this year’s participation window? Contact us to learn how you can participate in the next edition.

Review the 2025 Global Marketing Compensation survey participation webinar and the presentation materials below:

Listen to the webinar recording

Download the PDF for reference

View the Data Analyzed section above for more information on these marketing sectors.

Participation Window

Opens: 05/05/2025

Closes: 07/31/2025

Participation Window

Opens: 05/05/2025

Closes: 07/31/2025

Learn more about participation

Frequently Asked Questions

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