Methodological Approach
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01 |
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IDENTIFY
- Identify key problems and challenges
- Gather insights from end users to validate pain points
- Identify existing solutions
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02 |
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IDEATE
- Identify key areas for ideation that will give you the biggest impact
- Develop potential ideas for solutions to address pain points
- Evaluate and prioritise ideas
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03 |
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PROTOTYPE AND TEST
- Develop clickable and/or visual prototypes that can be used to test with end users, buyers, and key stakeholders
- Iterate and test, develop winning idea
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WHY USE PEOPLE CENTERED DESIGN THINKING

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