US IHP: Health Insurance Sales and Marketing Compensation Survey

Enhance your talent strategy with high-quality compensation data

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US IHP – Health Insurance Sales & Marketing Compensation Survey image

Positioning your organization as a leader in the health insurance space, conveying compassion and trustworthiness, and delivering on the expectations of clients and consumers is no small ask. Incorporating developments in big data, advanced analytics, and e-commerce and having the right employees on your sales and marketing teams are more important than ever. Keep your compensation strategy competitive so that you are attracting and retaining these talented and motivated employees effectively.

The US IHP: Health Insurance Sales and Marketing Compensation Survey allows you to benchmark your talent strategy against extensive salary data for 82 positions. The information is collected across 16 position families from 98 health insurance/managed care organizations.

Analyze the data by:

  • BlueCross BlueShield vs. non-BCBS organizations
  • Covered lives/membership
  • Revenue/sales
  • Total employment (FTEs)
Are you ready to enhance your talent strategy using comprehensive compensation data?

Participation Open: February – April

Data effective: April 1

Results Publish: August

2021 Results Available

  • 82 positions published
  • USD 1,800 – 5,400
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Sample report

Position list

  • Product Details
  • Pricing / Buy Now
  • Position List & Sample Report
  • Participating Companies

Product Details

Survey Stats

  • # Positions Surveyed: 84
  • # Positions Published: 82
  • # Organizations: 98
  • # Observations: 20,523

Based on data from the 2021 US IHP: Health Insurance Sales and Marketing Compensation Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

Data Collected

  • Base Salary
  • Incentive
  • Total Cash Compensation
  • Total Direct Compensation

Data Analyzed

  • BlueCross BlueShield vs Non-BCBS Organizations
  • Revenue / Sales
  • Total Employment (FTEs)
  • Covered lives/membership

Position Families Analyzed

  • Account services
  • Advertising
  • Broker relationships
  • Competitive intelligence
  • Inside sales/telemarketing
  • Marketing
  • Marketing/sales communications
  • Market Research
  • Product Development
  • RFP
  • Sales/account management
  • Sales – commercial health plans
  • Sales – incentive administration
  • Sales – individual health policies
  • Sales – Medicare/Medicaid programs
  • Sales Support

This survey is powered by Mercer Job Library. Learn more or view Mercer Job Library FAQs for more details. Survey results are delivered in Mercer WIN® , giving you access to the data through a variety of customizable parameters.


Product Participant Non-Participant
2021 US IHP: Health Insurance Sales and Marketing Compensation Survey (Module 3) USD 1,800 USD 5,400

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US IHP: Health Insurance Sales and Marketing Compensation Survey

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  • Additional users may be added during checkout for USD 200 each per module/survey.
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  • 2021 results now available.

Position List & Sample Report

Position List

View the position list and descriptions included in this survey.

Sample Report

View a sample report of this survey for a glimpse at what’s included.

Participating Companies

View the participating companies in this survey.

  • IsOrderingSetYes
  • Ordering TypeSingleLevelMultiSelection
  • RegionUS
  • Sub TitleEnhance your talent strategy with high-quality compensation data
  • Short DescriptionBase pay and incentive data for key health insurance sales & marketing roles.

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