US IHP: Health Plan Sales and Marketing Compensation Survey

Enhance your talent strategy with high-quality compensation data

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US IHP – Health Plan Sales & Marketing Compensation Survey image

Positioning your organization as a leader in the health insurance space, conveying compassion and trustworthiness, and delivering on the expectations of clients and consumers is no small ask. Incorporating developments in big data, advanced analytics, and e-commerce and having the right employees on your sales and marketing teams are more important than ever. Keep your compensation strategy competitive so that you are attracting and retaining these talented and motivated employees effectively.

The US IHP: Health Plan Sales and Marketing Compensation Survey allows you to benchmark your talent strategy against extensive salary data for 79 positions. The information is collected across 16 position families from 97 health insurance/managed care organizations.

Analyze the data by:

  • BlueCross BlueShield vs. non-BCBS organizations
  • Covered lives/membership
  • Revenue/sales
  • Total employment (FTEs)
Are you ready to enhance your talent strategy using comprehensive compensation data?

Participation Open: February – April

Results Publish: August

2020 Results Available

  • 79 positions published
  • USD 1,700 – 5,100
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Download product snapshot

Sample report

Position list

  • Product Details
  • Pricing / Buy Now
  • Survey Schedule
  • Position List & Sample Report
  • Participating Companies
  • 2021 survey participation

Product Details

Survey Stats

  • # Positions Surveyed: 81
  • # Positions Published: 79
  • # Organizations: 97
  • # Observations: 16,426

Based on data from the 2020 US IHP – Health Plan Sales & Marketing Compensation Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

Data Collected

  • Base Salary
  • Incentive
  • Total Cash Compensation
  • Total Direct Compensation

Data Analyzed

  • BlueCross BlueShield vs Non-BCBS Organizations
  • Revenue / Sales
  • Total Employment (FTEs)
  • Covered lives/membership

Position Families Analyzed

  • Account services
  • Advertising
  • Broker relationships
  • Competitive intelligence
  • Inside sales/telemarketing
  • Marketing
  • Marketing/sales communications
  • Market Research
  • Product Development
  • RFP
  • Sales/account management
  • Sales – commercial health plans
  • Sales – incentive administration
  • Sales – individual health policies
  • Sales – Medicare/Medicaid programs
  • Sales Support

This survey is powered by Mercer Job Library. Learn more or view Mercer Job Library FAQs for more details. Survey results are delivered in Mercer WIN® , giving you access to the data through a variety of customizable parameters.

Pricing

Product Participant Non-Participant
2020 US IHP – Health Plan Sales & Marketing Compensation Survey (Module 3) USD 1,700 USD 5,100

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US IHP: Health Plan Sales and Marketing Compensation Survey

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Please note:

  • Additional users may be added during checkout for USD 200 each per module/survey.
  • Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates. Please call for more information.
  • 2020 results are available for purchase and will be delivered upon survey release (mid-August).

Survey Schedule

  • Questionnaire Distributed: February 26
  • Participation Deadline: April 16
  • Data Effective Date: April 1
  • Report Available: August

Position List & Sample Report

Position List

View the position list and descriptions included in this survey.

Sample Report

View a sample report of this survey for a glimpse at what’s included.

Participating Companies

View the participating companies in this survey.

2021 survey participation

2021 survey participation opens soon! The act of submitting data to a survey is known as survey participation and your company is then viewed as a participant. Survey participation is open to all organizations with matching jobs and is not required to purchase results.

Why should you participate?

  • A discount on survey results! Survey participants lock-in preferred pricing with data submission.
  • Receive an exclusive invitation to survey events, including results webinars and meetings where Mercer consultants will review the results and identify market trends and factors. You'll also be able to ask questions directly related to your organization.
  • Ensure your data is included in the market results - easily see the go-forward state and determine your market position with customized reports that compare your company data to your peers.

To learn more about how you can become a participant, please contact us.

  • IsOrderingSetYes
  • Ordering TypeSingleLevelMultiSelection
  • RegionUS
  • Sub TitleEnhance your talent strategy with high-quality compensation data
  • Short DescriptionBase pay and incentive data for key health insurance sales & marketing roles.

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