US IHP: Health Insurance Sales and Marketing Compensation Survey

Enhance your rewards offerings with high-quality compensation data

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Positioning your health insurance company as a leader in the health care space, conveying compassion and trustworthiness, and delivering on the expectations of clients and consumers is no small ask. It is now more important than ever to incorporate developments in big data, advanced analytics, and e-commerce and to have the right employees on your sales and marketing teams. Keep your compensation plans competitive and attract and retain these talented and motivated employees effectively.

The Sales and Marketing module of the US IHP: Health Insurance Compensation Survey Suite allows you to benchmark your talent strategy against extensive salary data for 82 positions. The information is collected across 16 position families from 105 health insurance/managed care organizations.

Analyze the health insurance survey data by:

  • BlueCross BlueShield vs. non-BCBS organizations
  • Covered lives/membership
  • Revenue/sales
  • Total employment (FTEs)
Are you ready to enhance your talent strategy using comprehensive compensation data?

Participation Open: March – April

Data effective: April 1

Results Publish: August

2022 Results Available

  • 82 positions published
  • USD 2,100 – 6,300
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Download product snapshot

Sample report

Position list

  • Product Details
  • Pricing / Buy Now
  • Position List & Sample Report
  • Participating Companies
  • 2023 Survey Participation

Product Details

Survey Statistics

  • # Positions Surveyed: 84
  • # Positions Published: 82
  • # Organizations: 105
  • # Observations: 25,339

Based on data from the 2022 US IHP: Health Insurance Sales and Marketing Compensation Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

Data Collected

  • Base Salary
  • Incentive
  • Total Cash Compensation
  • Total Direct Compensation

Data Analyzed

  • BlueCross BlueShield vs Non-BCBS Organizations
  • Revenue / Sales
  • Total Employment (FTEs)
  • Covered lives/membership

Position Families Analyzed

  • Account services
  • Advertising
  • Broker relationships
  • Competitive intelligence
  • Inside sales/telemarketing
  • Marketing
  • Marketing/sales communications
  • Market Research
  • Product Development
  • RFP
  • Sales/account management
  • Sales – commercial health plans
  • Sales – incentive administration
  • Sales – individual health policies
  • Sales – Medicare/Medicaid programs
  • Sales Support

This survey is powered by Mercer Job Library. View Mercer Job Library FAQs for more details. Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of customizable parameters. Your survey purchase includes access for three (3) Mercer WIN® users. If you need additional users, they can be added during checkout.


Product Participant Non-Participant
2022 US IHP: Health Insurance Sales and Marketing Compensation Survey (Module 3) USD 2,100 USD 6,300

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US IHP: Health Insurance Sales and Marketing Compensation Survey

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Please note:

  • Survey purchase includes access for three (3) users. Additional users may be added during checkout for USD 200 each per module/survey.
  • Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates. Please call for more information.
  • 2022 results are now available for purchase.

Position List & Sample Report

Position List

View the position list and descriptions included in this health insurance marketing survey.

Sample Report

View a sample report of this health insurance benchmarking survey for a glimpse at what's included.

Participating Companies

View the participating companies in this health plan marketing survey

2023 Survey Participation

Survey participation is now closed. The act of submitting data to a survey is known as survey participation and your company is then viewed as a participant. Survey participation is open to all organizations and is not required to purchase results.

Key Dates:

  • Participation opens March 1, 2023
  • Participation closes April 14, 2023

Why should you participate?

  • Align your pay to the market.
  • Maximize your budget by making informed decisions to ensure you are not overpaying or underpaying.
  • Secure a significant discount on survey results.
  • Receive invitations to exclusive participant-only events.

Product Participant Non-Participant
2023 US IHP: Health Insurance Sales and Marketing Compensation Survey USD 2,500 USD 7,500

To learn more about how you can become a participant, please contact us.

  • IsOrderingSetYes
  • Ordering TypeWIN
  • Enable ParticipationNo
  • Participation Start Date03/01/2023
  • Participation End Date05/01/2023
  • RegionUS
  • Sub TitleEnhance your rewards offerings with high-quality compensation data
  • Short DescriptionBase pay and incentive data for key health insurance sales & marketing roles.

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