Overview
What do you receive?
As a participant: You will receive an executive PDF report with a brief summary of the main findings of the study according to the industry and country in which you participated.
As a buyer: Companies that acquire the study will have access to 100% of the results in a PDF report by country and by industry according to their participation.
Comparative report: You can also acquire a comparative report against the general market or a specific sample of at least 10 participating companies.
CoverageArgentina, Brazil, Chile, Colombia, Mexico and Peru
Job Catalogue
Functions |
Promotion & Merchandising: Positions responsible for visiting points of sale to market the company's products and ensure that shelves or gondolas are always well prepared. |
Customer Service: Positions responsible for direct customer service activities, providing support and solutions. |
Market Access: Positions responsible for ensuring access to healthcare system drugs. |
Key Accounts: Positions responsible for managing the principal accounts of the company. Usually focused on increasing sales volume and expanding the product portfolio. |
Channels: Refers to how the company gets its products to end customers |
Sales: Sales Representatives responsible for meeting the company's product sales goals. |
Medical Sales: Also known as Medical Representatives, they are responsible for meeting the sales goals of the company's pharmaceutical products. |
Channels |
Modern: Also known as the Retail channel. Use of chain stores or supermarkets as a platform to bring their products to the end customer. |
Retail: Also known as channel, A Store, TAT Store, or Retail Store. Use of small stores as a platform to bring their products to the end customer. |
Wholesale:Use of large distributors as a platform to bring their products to the end customer. |
Therapeutic Areas |
OTC: Pharmaceutical products freely sold on the market without a prescription. |
Ethical/Primary Care: Pharmaceutical products sold with prescription but not associated with expensive drugs. |
Medical Equipment: Might include medical devices of all kinds, from devices to implantation in the body, meters, etc. |
Onco: Pharmaceutical products specialized in Oncology. |
Other Specialties: Other expensive pharmaceuticals due to the specialty of the disease to be treated (non-Oncological). |
Schedule
Report Available: November
Contacts
Juan Bastidas
juan.bastidas@mercer.com
Ivana Thornton
ivana.thornton@mercer.com