Top 10 considerations for your car benefit policies

July 07, 2020

Is it time for a tune-up?

Car and other transportation benefits can be surprisingly difficult to manage and a major expense. And, in light of COVID-19 and remote working, the needs of your company and employees may be changing. If you are looking for cost-savings, environmentally-friendly policies, or altering the policies you offer, we have the resources to help.

  1. Manage the policy at the right level
    Because car benefits can vary significantly from one country to the next, most organizations opt to manage them locally. However, many times the parent organization will control major aspects of the policy even with the local customization, largely to avoid taxing sparse local resources.
  2. Consider greener alternatives
    Continuing concerns about climate change are increasing the focus on alternatives to the traditional company car. In some places, these alternatives can even lead to tax breaks. Try these on for size:
    • Limit or reduce the number of company cars
    • Add hybrid/electric vehiclesto the fleet
    • Limit vehicle options to those with lower CO2 emissions
    • Promote the use of public transportation by offering subsidies or allowances
    • Actively promote other means of transportation (e.g., car pools, bicycles)
  3. Recognize there are significant differences in practices across countries
    Did you know that while it is uncommon for non-sales professionals to receive car benefits in the Americas and Asia Pacific, it is far more common for these employees to receive benefits in Europe? Keeping up with local trends can help keep costs down while maintaining a competitive remuneration package.
  4. Select those eligible for a car benefit carefully
    Few organizations provide car benefits to all employees, and geography often plays a large role in eligibility. Articulate a business reason for the inclusion of roles, whether it be logistical efficiency (e.g., sales roles) or market competitiveness to attract and retain key employees.
  5. Determine which benefit to offer — cars, allowances, or both
    Car benefits can take the form of an actual car or an allowance. Approximately 70% of organizations offer allowances; this removes the hassle of dealing directly with vehicles and their associated obligations. Even with an allowance, decisions must be made around the amount and guidelines for how it can be spent.
  6. Pick out a sweet ride — but not too sweet
    Selecting the right make and model of cars for the company fleet is important. Balance the desire for a stylish car that provides a positive perception of your organization with the need to be fiscally and environmentally responsible. Market prevalent practices can provide direction, and, again, vary by geography.
  7. Weigh ownership vs. lease options
    Leasing is more common than owning when it comes to company fleets, regardless of geography. If you’re planning to lease vehicles, determine the overall cost and the length of time you intend to keep the vehicle, but also consider how this decision impacts the balance sheet, cash flow, income statement, and important financial ratios. Getting input and modeling from the finance department is recommended for fleets of significant size.
  8. Determine program guidelines and ancillary cost coverage
    Before deciding on vehicle type or ownership model, consider your program’s governance and financial arrangements. These crucial details can include:
    • When to replace the vehicle (miles or time)
    • Coverage of ancillary costs (fuel, maintenance, insurance, taxes)
    • Business usage only or business and personal usage
    • Employee ability to choose their vehicle and/or trade up/down
    • Employees transferring from eligible to non-eligible roles
  9. Communicate carefully
    Effective communication with both those who are and those who are not eligible for car benefits is critical. Communications with the eligible should cover the program’s benefit and details. This ensures the employee appreciates the significance of the benefit and understands exactly how the program works. For those not receiving a car benefit, it can be equally important to make the business reasons behind eligibility selection clear to avoid feelings of being shortchanged.
  10. Make sure it fits into your broader total rewards picture
    Car benefits can be quite visible and valued by employees, but car policies don’t always have to be the best-in-class. It is important to make decisions about the program based on how it fits into your broader total rewards strategy. This encompasses the entire employee value proposition, from base salaries, to retirement plans, to flexible working, to pride in the organization.

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Car benefits will continue to evolve in the coming years, particularly as the push for environmentally-friendly transportation alternatives grows. Whether you choose to monitor trends or be at the forefront of this movement, having a carefully planned and communicated policy can save you money and headaches now and into the future. Visit or call customer service at 866-590-4178 to learn more.