Mercer Global Marketing Compensation Survey

Optimize your compensation strategy to attract top talent

Product Highlights

Position Families

  • Account Management
  • Broadcast Buying
  • Creative
  • Digital Operations
  • Digital Strategy
  • Interactive Design
  • Media Planning
  • Media Research
  • Production
  • Project Management
  • Research/Planning
  • Top Management

Download the list of positions included in this survey along with the position descriptions.

  • Comp 1 - Base Salary
  • Comp 2 - Guaranteed Allowances
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts
  • Organization Information

Analyzed By

  • Country
  • Expatriates
  • Metropolitan Area (for United States China, & United Kingdom)
  • Revenue (Executive & upper management positions)
  • Geographic Scope of Role (Global, Multi-Regional, Regional, Multi-Country or In-Country)

Survey Sectors

  • Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.
  • Digital Marketing– Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner.
  • Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.
  • Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.
  • Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Japan
  • Singapore

Americas

  • Argentina
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Mexico
  • United States

EMEA

  • France
  • Germany
  • Italy
  • South Africa
  • Spain
  • United Arab Emirates
  • United Kingdom

This survey is available to participating organizations only and is sold by country. The Participant rate is US$ 3,000 per country. Please contact us to place an order. Please contact us if you have any questions.

  • IsOrderingSetNo
  • Ordering TypeWIN
  • Enable ParticipationYes
  • Participation Start Date05/04/2026
  • Participation End Date07/31/2026
  • RegionGlobal
  • Sub TitleOptimize your compensation strategy to attract top talent
  • Short DescriptionSalary data for advertising, digital & direct marketing, media, PR & more roles.
  • CounterPart_SKUSKU_7767
  • Enable WidgetsYes
  • widget1Publish Date ~ November 2025
  • widget2Positions Published ~ 1,491
  • widget3Organizations ~272
  • widget4Observations ~ 190,599
  • Enable Home Page DisplayUS
PARTICIPATION OPEN

Find out how you can save by becoming a participant in this survey.
Learn More

Product Highlights

Position Families

  • Account Management
  • Broadcast Buying
  • Creative
  • Digital Operations
  • Digital Strategy
  • Interactive Design
  • Media Planning
  • Media Research
  • Production
  • Project Management
  • Research/Planning
  • Top Management

Download the list of positions included in this survey along with the position descriptions.

  • Comp 1 - Base Salary
  • Comp 2 - Guaranteed Allowances
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts
  • Organization Information

Analyzed By

  • Country
  • Expatriates
  • Metropolitan Area (for United States China, & United Kingdom)
  • Revenue (Executive & upper management positions)
  • Geographic Scope of Role (Global, Multi-Regional, Regional, Multi-Country or In-Country)

Survey Sectors

  • Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.
  • Digital Marketing– Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner.
  • Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.
  • Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.
  • Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Japan
  • Singapore

Americas

  • Argentina
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Mexico
  • United States

EMEA

  • France
  • Germany
  • Italy
  • South Africa
  • Spain
  • United Arab Emirates
  • United Kingdom

Product Details Max 6 hotcakes info tabs starting with keyword 'PD_' will be showen here.

 

 

Creative and authentic messages are at the heart of your marketing strategy. To deliver effectively on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis — this survey collects data globally to support compensation decisions for employees. Compare your strategy against those of your competitors with compensation data collected for more than 1,400 positions from over 270 organizations. Streamline your budgeting process with salary information across 20 countries and five key marketing segments:

  • Advertising
  • Digital Marketing
  • Healthcare Communications Marketing
  • Media
  • Public Relations

View the Data Analyzed tab for more information on these marketing sectors.

 

 

Creative and authentic messages are at the heart of your marketing strategy. To deliver effectively on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis — this survey collects data globally to support compensation decisions for employees. Compare your strategy against those of your competitors with compensation data collected for more than 1,400 positions from over 270 organizations. Streamline your budgeting process with salary information across 20 countries and five key marketing segments:

  • Advertising
  • Digital Marketing
  • Healthcare Communications Marketing
  • Media
  • Public Relations

View the Data Analyzed tab for more information on these marketing sectors.

No
PARTICIPATION OPEN

Have questions about participation?

Review the 2025 Global Marketing Compensation survey participation webinar and the presentation materials below:

Listen to the webinar recording

Download the PDF for reference

View the Data Analyzed section above for more information on these marketing sectors.

Participation Window

Opens: 05/04/2026

Closes: 07/31/2026

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