Mercer Global Marketing Compensation Survey

Optimize your compensation strategy to attract top talent

Product Highlights

  • # Positions Surveyed: 2733
  • # Positions Published: N/A
  • # Organizations: 24
  • # Observations: 2,993

Based on data from the 2023 Mercer Global Marketing Compensation Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

  • Comp 1 - Base Salary
  • Comp 2 - Guaranteed Allowances
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts
  • Organization Information

Countries Covered

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Japan
  • Singapore

Americas

  • Argentina
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Mexico
  • US

EMEA

  • France
  • Germany
  • Italy
  • South Africa
  • Spain
  • United Arab Emirates
  • UK

Analyzed By

  • Country
  • Expatriates
  • Metropolitan Area (for U.S., China, & U.K.)
  • Organization Accountability (Worldwide, Regional or Office)
  • Revenue (top 6 positions only)

  • Account Management
  • Broadcast Buying
  • Creative
  • Digital Operations
  • Digital Strategy
  • Interactive Design
  • Media Planning
  • Media Research
  • Production
  • Project Management
  • Research/Planning
  • Top Management

Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis. 

Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of customizable parameters.

Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.

Digital Marketing– Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner.

Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.

Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.

Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.

Survey contacts are available by region to answer questions or provide additional survey details.

Global: globalmarketing@mercer.com

Asia Pacific:

Jasmine Ng, Singapore, +65 6398 2632, jasmine.ng@mercer.com

Other Regions:

Bill Strobl, US, +1 502 561 6985, bill.strobl@mercer.com

Nicole Brassell, US, +1 502 562-2174, nicole.brassell@mercer.com

Position List

View the position list and descriptions included in this marketing salary survey.

Sample Report

View a sample report of this advertising salary survey.

Product Participant Non-Participant
2023 Mercer Global Marketing Compensation Survey CAD 2,700 per country N/A

Please note: 2023 results are now available for purchase.

Member/Participant:
Survey participation is open to all marketing agencies with matching jobs and is required to purchase results.

Contact Nicole Aronov at nicole.aronov@mercer.com to inquire about becoming a member/participant.

Are your total rewards adding up?

Are your total rewards adding up?

Employers are actively managing their total rewards offerings and they're having success! Take a look at the results of our new QuickPulse™ survey focused on total rewards and recognition to see if your total rewards offerings are adding up.

Read article

This survey is available to participating organizations only and is sold by country. The Participant rate is US$ 2,700 per country. Please contact us to place an order.

Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates.

Please contact us if you have any questions.

  • IsOrderingSetNo
  • Ordering TypeWIN
  • Enable ParticipationYes
  • Participation Start Date05/01/2024
  • Participation End Date07/31/2024
  • RegionGlobal
  • Sub TitleOptimize your compensation strategy to attract top talent
  • Short DescriptionSalary data for advertising, digital & direct marketing, media, PR & more roles.
  • Enable WidgetsYes
  • widget1Publish Date ~ November 2023
  • widget2Positions Published ~ 173
  • widget3Organizations ~127
  • widget4Observations ~ 87,974
PARTICIPATION CLOSED

Find out how you can save by becoming a participant in this survey.
Learn More

Product Highlights

  • # Positions Surveyed: 2733
  • # Positions Published: N/A
  • # Organizations: 24
  • # Observations: 2,993

Based on data from the 2023 Mercer Global Marketing Compensation Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

  • Comp 1 - Base Salary
  • Comp 2 - Guaranteed Allowances
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Comp 4 - Long-term Incentive Eligibility, Targets, and Amounts
  • Organization Information

Countries Covered

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Japan
  • Singapore

Americas

  • Argentina
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Mexico
  • US

EMEA

  • France
  • Germany
  • Italy
  • South Africa
  • Spain
  • United Arab Emirates
  • UK

Analyzed By

  • Country
  • Expatriates
  • Metropolitan Area (for U.S., China, & U.K.)
  • Organization Accountability (Worldwide, Regional or Office)
  • Revenue (top 6 positions only)

  • Account Management
  • Broadcast Buying
  • Creative
  • Digital Operations
  • Digital Strategy
  • Interactive Design
  • Media Planning
  • Media Research
  • Production
  • Project Management
  • Research/Planning
  • Top Management

Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis. 

Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of customizable parameters.

Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.

Digital Marketing– Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner.

Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.

Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.

Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.

Survey contacts are available by region to answer questions or provide additional survey details.

Global: globalmarketing@mercer.com

Asia Pacific:

Jasmine Ng, Singapore, +65 6398 2632, jasmine.ng@mercer.com

Other Regions:

Bill Strobl, US, +1 502 561 6985, bill.strobl@mercer.com

Nicole Brassell, US, +1 502 562-2174, nicole.brassell@mercer.com

Position List

View the position list and descriptions included in this marketing salary survey.

Sample Report

View a sample report of this advertising salary survey.

Product Participant Non-Participant
2023 Mercer Global Marketing Compensation Survey CAD 2,700 per country N/A

Please note: 2023 results are now available for purchase.

Member/Participant:
Survey participation is open to all marketing agencies with matching jobs and is required to purchase results.

Contact Nicole Aronov at nicole.aronov@mercer.com to inquire about becoming a member/participant.

Are your total rewards adding up?

Are your total rewards adding up?

Employers are actively managing their total rewards offerings and they're having success! Take a look at the results of our new QuickPulse™ survey focused on total rewards and recognition to see if your total rewards offerings are adding up.

Read article

Product Details

 

 

Creative and authentic messages are at the heart of your marketing strategy. To deliver effectively on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Compare your strategy against those of your competitors with compensation data collected for more than 170 positions from over 120 organizations. Streamline your budgeting process with salary information across 20 countries and five key marketing segments:

  • Advertising
  • Digital Marketing
  • Healthcare Communications Marketing
  • Media
  • Public Relations

View the Survey Sectors tab for more information on these marketing sectors.

View a list of the participating companies included in the Mercer Global Marketing Compensation Survey here.

 

 

Creative and authentic messages are at the heart of your marketing strategy. To deliver effectively on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Compare your strategy against those of your competitors with compensation data collected for more than 170 positions from over 120 organizations. Streamline your budgeting process with salary information across 20 countries and five key marketing segments:

  • Advertising
  • Digital Marketing
  • Healthcare Communications Marketing
  • Media
  • Public Relations

View the Survey Sectors tab for more information on these marketing sectors.

View a list of the participating companies included in the Mercer Global Marketing Compensation Survey here.

No
PARTICIPATION CLOSED

Save on this product by participating

You tell us what’s happening in your organization – from what you pay to how you pay – for your positions and we’ll give you a discount on the results. Survey participation is open to all organizations with matching jobs.

Participation Window

Opens: 05/01/2024

Closes: 07/31/2024

Frequently Asked Questions

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