Digital Focus Groups provide an open dialogue between a moderator and potentially hundreds of conversation participants with real-time AI insights to distill themes and sentiment from qualitative feedback. Key features include:
- Virtual, scalable platform for up to 1,000 participants
- Completely anonymous interaction with session moderator and other participants
- AI and participant interaction combined to deliver immediate people insights
- Platform accessibility via desktop, laptop, or mobile device
- Dynamic dashboard that provides for extensive data exploration and segmentation
- Dynamic results that highlight sentiments shared across and within groups
H3: Product Details
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Overview
As the way we work continues to change, staying connected to your people is more important than ever. After all, when you understand how your employees feel on key topics, you are much better equipped to make decisions and provide the resources and solutions that meet their needs.
A Digital Focus Group enables your organization to crowdsource people insights in a live, collective conversation. Deep dive on specific challenges. Encourage honesty and authenticity with complete anonymity. Provide an open dialogue that follows the interesting and directional insights as they arise in real time.
Here are just some of the ways Mercer clients are using Digital Focus Groups in their organization:
- Follow up on key opportunities and action items from employee surveys
- Understand the culture of diversity and inclusion
- Assess merger experiences to improve onboarding and integration practices
- Inform EVP strategy through a Total Rewards experience deep dive
- Source insights on employees’ career aspirations to help design a career development toolset
- Gauge impact of mobility policy changes
Pricing Details
Digital Focus Groups are sold based on session size and duration.
- Sessions start at 30 minutes
- Includes real-time results
- Can accommodate up to 1,000 participants
For more details or to schedule your Digital Focus Group, please request a quote today. Request a Quote
What Happens After Purchase
Following purchase, a member of our team will contact you to get you started.
H3: Frequently Asked Questions