Canada MBD: Sales, Marketing, and Communications

Rewarding the face and voice of your company

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Canada MBD: Marketing and Sales SKU_7396

Automation, artificial intelligence, big data, advanced analytics, social selling, and shifting buyer behaviors are creating exciting opportunities in sales, marketing, and communications teams. With tight competition for key talent, you have to make sure that your compensation strategy allows you to attract and motivate the employees with the skills you need.

The Sales, Marketing and Communications Survey portion of the Canada MBD: Mercer Benchmark Database provides data from more than 1,000 organizations, representing more than 660 positions across industries and career streams. You'll also find marketing and sales compensation survey data on short-term and long-term incentive eligibility and amounts/grants.

Analyze the data by industry, geography, and more for the following job families:

  • Communication & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing & Business Intelligence
  • Sales, Marketing, & Product Management
Get the compensation data you need to keep the talent you want.

Participation open: March - May

Data effective: April 1

Results publish: September


2021 Results Available

  • 669 positions published
  • CAD 1,750 – 4,465
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Sample report

Position list

  • Product Details
  • Pricing / Buy Now
  • Position List & Sample Report
  • Participating Companies
  • Related Articles
  • 2022 Survey Participation

Product Details

Survey Statistics

  • # Positions Surveyed: 1,588
  • # Positions Published: 669
  • # Organizations: 1,007
  • # Incumbents: 99,821

Based on data from the 2021 Canada MBD: Sales, Marketing, and Communications survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

Data Collected

  • Base Pay
  • Long-term Incentive Eligibility and Grants
  • Organization Data
  • Salary Ranges
  • Short-term Incentive Eligibility and Amounts
  • Years in Organization
  • Years in Position

Data Analyzed

Industry

  • Banking/Financial Services
  • Chemicals
  • Consumer Goods
  • Energy
  • High Tech
  • Insurance/Reinsurance
  • Life Sciences
  • Logistics
  • Mining & Metals
  • Other Manufacturing
  • Other Non-Manufacturing
  • Retail & Wholesale
  • Services (Non-Financial)
  • Transportation Equipment

Geographic Area

  • Metropolitan
  • National
  • Regional

Organization Size

  • Assets
  • Gross Premiums
  • Net Revenue
  • Net Sales Revenue
  • Number of Employees
  • Operating Expenses/Budget

Career Streams Analyzed

  • Executive
  • Management
  • Para-Professional
  • Professional

Position Families Analyzed

  • Communications & Corporate Affairs
  • Creative & Design
  • Customer Service & Contact Center Operations
  • Data Analytics/Warehousing, & Business Intelligence
  • General Management
  • Media
  • Outsourcing & Global Capability Centers
  • Sales, Marketing & Product Management

Position Sub-Families Analyzed

  • Account & Client Management
  • Advertising & Marketing Communications
  • Advertising Creative, Design & Production
  • Business Strategy & Planning
  • Communications & Corporate Affairs Generalists
  • Communications & Corporate Affairs Leadership
  • Contact Center Operations & Training
  • Corporate Affairs
  • Customer Relationship Management, Issue Resolution & Account Activation
  • Customer Service
  • Customer Service & Contact Center Operations Leadership
  • Data Analytics & Business Intelligence (BI)
  • Field Sales & Account Management
  • Internet/E-Commerce (Outsourcing & Global Capability Centers)
  • Market Research & Analysis
  • Marketing Generalists
  • Media Advertising Operations
  • Media/Communications Creative & Design
  • Product Creative/Industrial Design
  • Product Marketing & Management
  • Sales & Marketing
  • Sales Operations/Administration
  • Sales Training
  • Sales, Marketing & Product Management Leadership

Pricing

Product Participant Non-Participant
2021 Canada MBD: Sales, Marketing, and Communications CAD 1,750 CAD 4,465

Want to save on your order? Contact us today to learn how you can qualify for additional discounts.

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Canada MBD: Sales, Marketing, and Communications

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Additional buying options are available. Contact us today to learn how you can qualify for additional discounts.

Please note:

  • Additional users may be added during checkout for CAD 220 each per module/survey.
  • Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates. Please call for more information.
  • 2021 results are available for purchase and will be delivered upon survey release (early September).

Position List & Sample Report

Position List

View the position list and descriptions collected in this sales compensation survey.

Sample Report

View a sample report of this survey for a glimpse at what's included.

Participating Companies

View a list of the participating companies included in this sales compensation survey here.

Related Articles

Market Pricing 101: Using General Industry and Industry Specific Data image

Market Pricing 101: Using General Industry and Industry Specific Data

This article will provide you with considerations around when to use general industry versus industry specific data – even when to use both!

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2022 Survey Participation

2022 survey participation is now closed. The act of submitting data to a survey is known as survey participation and your company is then viewed as a participant. Survey participation is open to all organizations and is not required to purchase results.

Key Dates:

  • Participation opens March 1, 2022
  • Participation closes May 6, 2022

Why should you participate?

  • Align your pay to the market
  • Maximize your budget by making informed decisions to ensure you are not overpaying or underpaying
  • Secure a significant discount on survey results
  • Receive invitations to exclusive participant-only events

To learn more about how you can become aparticipant, please contact us.

  • IsOrderingSetYes
  • Ordering TypeSingleLevelMultiSelection
  • RegionEnglish-Canada
  • Sub TitleRewarding the face and voice of your company
  • Short DescriptionRewarding the face and voice of your company

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