Canada MBD: Sales, Marketing, and Communications

Motivate top talent by rethinking your compensation data

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Canada MBD: Marketing and Sales SKU_7396

Building a strong sales and marketing team can be tough. Automation, AI, big data, advanced analytics, social selling, and shifting buyer behaviors all require a diverse team with both seasoned professionals and new skill sets. And, with tight competition for key talent, you have to make sure that your compensation strategy supports the needs of your business and can attract and motivate the employees you need.

The Sales, Marketing and Communications Survey portion of the Canada MBD: Mercer Benchmark Database provides compensation data for nearly 600 positions, across industries and career streams, representing over 900 organizations. You’ll also find data on STI and LTI eligibility and amounts/grants.

Analyze the data by industry, geography and more for the following job families:

  • Communication & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing & Business Intelligence
  • Sales, Marketing & Product Management

Current, reliable data
In light of the economic and workforce changes brought on by the COVID-19 pandemic, Mercer conducted a “data refresh” in September to address any market movement that occurred after the initial survey participation period. You will receive the results of the refresh free with your purchase. This added step to ensure you have access to the most current, reliable data means you can move forward confidently with your pay decisions knowing that your data accurately reflects the market.

Design a compensation strategy to attract, retain, and motivate your talent.

Participation open: March - May

Results publish: September


2020 Results Available

  • 598 positions published
  • CAD 1,650 – 4,200
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Sample report

Position list

  • Product Details
  • Pricing / Buy Now
  • Schedule
  • Position List & Sample Report
  • Participating Companies
  • Related Articles
  • 2021 Survey Participation

Product Details

Survey Statistics

  • # Positions Surveyed: 1,413
  • # Positions Published: 598
  • # Organizations: 945
  • # Incumbents: 87,817

Based on data from the 2020 Canada MBD: Sales, Marketing, and Communications survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published.

Data Collected

  • Base Pay
  • Long-term Incentive Eligibility and Grants
  • Organization Data
  • Salary Ranges
  • Short-term Incentive Eligibility and Amounts
  • Years in Organization
  • Years in Position

Data Analyzed

Industry

  • Banking/Financial Services
  • Chemicals
  • Consumer Goods
  • Energy
  • High Tech
  • Insurance/Reinsurance
  • Life Sciences
  • Logistics
  • Mining & Metals
  • Other Manufacturing
  • Other Non-Manufacturing
  • Retail & Wholesale
  • Services (Non-Financial)
  • Transportation Equipment

Geographic Area

  • Metropolitan
  • Regional
  • National

Organization Size

  • Assets
  • Gross Premiums
  • Net Revenue
  • Net Sales Revenue
  • Number of Employees
  • Operating Expenses/Budget

Career Streams Analyzed

  • Executive
  • Management
  • Para-Professional
  • Professional

Position Families Analyzed

  • Communications & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing and Business Intelligence
  • Sales, Marketing, and Product Management

Position Sub-Families Analyzed

  • Account & Client Management
  • Advertising & Marketing Communications
  • Advertising Creative, Design & Production
  • Communications & Corporate Affairs Generalists
  • Communications & Corporate Affairs Leadership
  • Corporate Affairs
  • Data Analytics & Business Intelligence (BI)
  • Field Sales & Account Management
  • Market Research & Analysis
  • Marketing Generalists
  • Media/Communications Creative & Design
  • Product Creative/Industrial Design
  • Product Marketing & Management
  • Sales & Marketing
  • Sales Operations/Administration
  • Sales Training
  • Sales, Marketing & Product Management Leadership

This survey is powered by Mercer Job Library. Learn more or view Mercer Job Library FAQs for more details. Survey results are delivered in Mercer WIN® , giving you access to the data through a variety of customizable parameters.

Pricing

Product Participant Non-Participant
2020 Canada MBD: Sales, Marketing, and Communications CAD 1,650 CAD 4,200

Buy Now

Canada MBD: Sales, Marketing, and Communications

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Additional buying options are available. Call us to learn how you can lock in rates for two or more years and qualify for additional discounts.

Please note:

  • Additional users may be added during checkout for CAD 220 each per module/survey.
  • Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates. Please call for more information.
  • 2020 results are available for purchase and will be delivered upon survey release (late August).

Schedule

  • Participation open: March 1
  • Participation deadline: May 28
  • Date Effective: April 1
  • Results publish: September

Position List & Sample Report

Position List

View the position list and descriptions included in this HR compensation survey to optimize your ongoing compensation and benchmarking efforts.

Sample Report

View a sample report of this survey to see what´s included and learn how easy it is to streamline your salary benchmarking efforts.

Participating Companies

View the list of participating companies included in this survey here.

Related Articles

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Market Pricing 101: Using General Industry and Industry Specific Data

This article will provide you with considerations around when to use general industry versus industry specific data – even when to use both!

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2021 Survey Participation

2021 survey participation is now closed. The act of submitting data to a survey is known as survey participation and your company is then viewed as a participant. Survey participation is open to all organizations and is not required to purchase results.

Why should you participate?

  • Align your pay to the market.
  • Maximize your budget by making informed decisions to ensure you are not overpaying or underpaying.
  • Identify “hot jobs” and areas of focus for your company.
  • Secure a significant discount on survey results.
  • Receive invitations to exclusive participant-only events.

To learn more about how you can become a participant, please contact us.

  • IsOrderingSetYes
  • Ordering TypeSingleLevelMultiSelection
  • RegionEnglish-Canada
  • Sub Title Motivate top talent by rethinking your compensation data
  • Short Description Motivate top talent by rethinking your compensation data

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