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Canada MBD: Sales, Marketing, and Communications

SINGLELEVELMULTISELECTION

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Automation, artificial intelligence, big data, advanced analytics, social selling, and shifting buyer behaviors are creating exciting opportunities in sales, marketing, and communications teams. With tight competition for key talent, you have to make sure that your compensation strategy allows you to attract and motivate the employees with the skills you need.

The Sales, Marketing and Communications Survey portion of the Canada MBD: Mercer Benchmark Database provides data from 1,284 organizations, representing 807 positions across industries and career streams. You'll also find marketing and sales compensation survey data on short-term and long-term incentive eligibility and amounts/grants.

Analyze the data by industry, geography, and more for the following job families:

  • Communication & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing & Business Intelligence
  • Sales, Marketing, & Product Management

Automation, artificial intelligence, big data, advanced analytics, social selling, and shifting buyer behaviors are creating exciting opportunities in sales, marketing, and communications teams. With tight competition for key talent, you have to make sure that your compensation strategy allows you to attract and motivate the employees with the skills you need.

The Sales, Marketing and Communications Survey portion of the Canada MBD: Mercer Benchmark Database provides data from 1,284 organizations, representing 807 positions across industries and career streams. You'll also find marketing and sales compensation survey data on short-term and long-term incentive eligibility and amounts/grants.

Analyze the data by industry, geography, and more for the following job families:

  • Communication & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing & Business Intelligence
  • Sales, Marketing, & Product Management

View a list of the participating companies included in the Canada MBD: Sales, Marketing & Communications compensation survey here.

Your data will be delivered in Mercer WIN®, an online delivery platform that gives you access to the data through a variety of customizable parameters. In just a few clicks, you can:


  • Benchmark compensation for traditional jobs and hybrid jobs
  • Compare your compensation strategy to a specific set of peers or competitors
  • Set metrics exactly as you want them
  • Benchmark off cycle
  • Identify the six most common skills associated with a role  
  • Download .xls data files for easy importing into your comp management system

Your survey purchase includes access for up to three (3) users at your company. Additional users can be added during checkout.

We also offer integration with select third party compensation systems making it easy to access Mercer data wherever you prefer to do your market pricing activities.

SINGLELEVELMULTISELECTION

Please select your participation status

Total

Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates.

Please contact us if you have any questions.

  • IsOrderingSetYes
  • Ordering TypeWIN
  • Enable ParticipationYes
  • Participation Start Date03/02/2026
  • Participation End Date05/04/2026
  • RegionCA
  • Sub TitleRewarding the face and voice of your company
  • Short DescriptionRewarding the face and voice of your company
  • CounterPart_SKUSKU_7464
  • Enable WidgetsYes
  • widget1Publish Date ~ September 2026
  • widget2Positions Published ~ 807
  • widget3Organizations ~ 1,284
  • widget4Observations ~ 141,920
  • Enable Home Page DisplayDo Not Show

Product Highlights

Position Families

  • Communications & Corporate Affairs
  • Creative & Design
  • Customer Service & Contact Center Operations
  • Data Analytics/Warehousing, & Business Intelligence
  • General Management
  • Media
  • Outsourcing & Global Capability Centers
  • Sales, Marketing & Product Management

Positions Sub-families

  • Account & Client Management
  • Advertising & Marketing Communications
  • Advertising Creative, Design & Production
  • Business Strategy & Planning
  • Communications & Corporate Affairs Generalists
  • Communications & Corporate Affairs Leadership
  • Contact Center Operations & Training
  • Corporate Affairs
  • Customer Relationship Management, Issue Resolution & Account Activation
  • Customer Service
  • Customer Service & Contact Center Operations Leadership
  • Data Analytics & Business Intelligence (BI)
  • Field Sales & Account Management
  • Internet/E-Commerce (Outsourcing & Global Capability Centers)
  • Market Research & Analysis
  • Marketing Generalists
  • Media Advertising Operations
  • Media/Communications Creative & Design
  • Product Creative/Industrial Design
  • Product Marketing & Management
  • Sales & Marketing
  • Sales Operations/Administration
  • Sales Training
  • Sales, Marketing & Product Management Leadership

Download the list of positions included in this survey along with the position descriptions.

  • Base Pay
  • Long-term Incentive Eligibility and Grants
  • Organization Data
  • Salary Ranges
  • Short-term Incentive Eligibility and Amounts
  • Years in Organization
  • Years in Position

Industry

  • Banking/Financial Services
  • Chemicals
  • Consumer Goods
  • Energy
  • High Tech
  • Insurance/Reinsurance
  • Life Sciences
  • Logistics
  • Mining & Metals
  • Other Manufacturing
  • Other Non-Manufacturing
  • Retail & Wholesale
  • Services (Non-Financial)
  • Transportation Equipment

Geographic Area

  • National
  • Metropolitan
  • Regional

Organization Size

  • Assets
  • Gross Premiums
  • Net Revenue
  • Net Sales Revenue
  • Number of Employees
  • Operating Expenses/Budget

Career Stream

  • Executive
  • Management
  • Para-Professional
  • Professional

Product Highlights

Position Families

  • Communications & Corporate Affairs
  • Creative & Design
  • Customer Service & Contact Center Operations
  • Data Analytics/Warehousing, & Business Intelligence
  • General Management
  • Media
  • Outsourcing & Global Capability Centers
  • Sales, Marketing & Product Management

Positions Sub-families

  • Account & Client Management
  • Advertising & Marketing Communications
  • Advertising Creative, Design & Production
  • Business Strategy & Planning
  • Communications & Corporate Affairs Generalists
  • Communications & Corporate Affairs Leadership
  • Contact Center Operations & Training
  • Corporate Affairs
  • Customer Relationship Management, Issue Resolution & Account Activation
  • Customer Service
  • Customer Service & Contact Center Operations Leadership
  • Data Analytics & Business Intelligence (BI)
  • Field Sales & Account Management
  • Internet/E-Commerce (Outsourcing & Global Capability Centers)
  • Market Research & Analysis
  • Marketing Generalists
  • Media Advertising Operations
  • Media/Communications Creative & Design
  • Product Creative/Industrial Design
  • Product Marketing & Management
  • Sales & Marketing
  • Sales Operations/Administration
  • Sales Training
  • Sales, Marketing & Product Management Leadership

Download the list of positions included in this survey along with the position descriptions.

  • Base Pay
  • Long-term Incentive Eligibility and Grants
  • Organization Data
  • Salary Ranges
  • Short-term Incentive Eligibility and Amounts
  • Years in Organization
  • Years in Position

Industry

  • Banking/Financial Services
  • Chemicals
  • Consumer Goods
  • Energy
  • High Tech
  • Insurance/Reinsurance
  • Life Sciences
  • Logistics
  • Mining & Metals
  • Other Manufacturing
  • Other Non-Manufacturing
  • Retail & Wholesale
  • Services (Non-Financial)
  • Transportation Equipment

Geographic Area

  • National
  • Metropolitan
  • Regional

Organization Size

  • Assets
  • Gross Premiums
  • Net Revenue
  • Net Sales Revenue
  • Number of Employees
  • Operating Expenses/Budget

Career Stream

  • Executive
  • Management
  • Para-Professional
  • Professional
Participation
PARTICIPATION CLOSED

Participating in the survey

You tell us what’s happening in your organization – from what you pay to how you pay – for your positions and we’ll give you a discount on the results. Survey participation is open to all organizations with matching jobs. Missed this year’s participation window? Contact us to learn how you can participate in the next edition.

Participation Window

Opens: 03/02/2026

Closes: 05/04/2026

Learn more about participation

Frequently Asked Questions You can manage FAQs in Maintenance > Product Management > Products FAQs

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