Building a strong sales and marketing team can be tough. Automation, AI, big data, advanced analytics, social selling, and shifting buyer behaviors all require a diverse team with both seasoned professionals and new skill sets. And, with tight competition for key talent, you have to make sure that your compensation strategy supports the needs of your business and can attract and motivate the employees you need.

The Sales, Marketing and Communications Survey portion of the Canada MBD: Mercer Benchmark Database provides compensation data for nearly 600 positions, across industries and career streams, representing over 900 organizations. You’ll also find data on STI and LTI eligibility and amounts/grants.

Analyze the data by industry, geography and more for the following job families:

• Communication & Corporate Affairs
• Creative & Design
• Data Analytics/Warehousing & Business Intelligence
• Sales, Marketing & Product Management

Current, reliable data
In light of the economic and workforce changes brought on by the COVID-19 pandemic, Mercer conducted a “data refresh” in September to address any market movement that occurred after the initial survey participation period. You will receive the results of the refresh free with your purchase. This added step to ensure you have access to the most current, reliable data means you can move forward confidently with your pay decisions knowing that your data accurately reflects the market.

Design a compensation strategy to attract, retain, and motivate your talent.