US MBD: Sales, Marketing & Communications Survey

Analyze your compensation strategy to motivate top talent

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In order to promote and sell your products, you need talented employees who are not only experts at what they do, but who have the motivation to strive for more. If you’re having trouble holding on to your top sales, marketing, and communications professionals, ensuring that you’re compensating them fairly may be a good place to start.

The US MBD: Sales, Marketing & Communications Survey collects clear and robust compensation data for 1,300+ positions. Spanning 20+ industries, evaluate your talent strategy across all career streams and skill levels. Use the data to compare your organization’s compensation strategy against 2,300+ companies of various sizes and locations. Analyze the data by:

  • Base pay
  • Workforce composition and retention metrics
  • Pay range
  • Years in organization
  • FLSA status and much more
Is your compensation strategy equipped to attract, retain, and motivate top talent?
  • Overview
  • Product Details
  • Pricing / Buy Now
  • Survey Schedule
  • Participating Companies
  • Position List & Sample Report
  • Related Articles
  • 2019 Participation

Overview

This sales compensation survey is powered by Mercer Job Library. This comprehensive job catalog provides you with improved job descriptions for more accurate position matches, clearer relationships between jobs, more specializations, and much more. Learn more or view Mercer Job Library FAQs for more details.

With the move to Mercer Job Library, this salary survey collects compensation data for 1,359 sales, marketing, and communications positions from organizations across the country. More specifically, there are 100 specializations in four job families, including:

  • Communications and corporate affairs
  • Sales, marketing and product management
  • Data analytics/Warehousing and business intelligence
  • Creative and design

Delivered in Fully Customizable Formats

Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of customizable parameters — including geography, industry, company size, and more. Efficiently organize and analyze the information with Mercer WIN, which enables you to:

  • Compare job descriptions side by side.
  • Change pay elements to support the right level of analysis.
  • Perform function and career-level analysis.
  • Export your data for integration into other systems (data also available as an Excel file).
  • Run presentation-quality detailed or summary reports.

Salary Survey Methodology

Mercer surveys are designed using the most accurate and up-to-date market data practices. Data is collected from HR professionals at participating organizations and then analyzed for validity, thoroughness, and market representation based on the organization's size, structure, geographic region, or a combination of these factors. A minimum number of incumbents, organizations, and distinct organizations are required in order to report each data element. If minimums are not met, the market data is suppressed, ensuring you the highest level of data confidentiality.

Product Details

Statistics

  • # Positions Surveyed: 1,359
  • # Positions Published: 1,187
  • # Organizations: 2,374
  • # Observations: 563,637

Based on data from the 2019 US MBD: Sales, Marketing & Communications Survey. Data minimum and suppression rules account for the difference between the number of positions surveyed and published. 

Data Collected

  • Base Pay
  • Geographic Responsibility
  • Long-term Incentive Eligibility and Grants
  • Organization Data
  • Short-term Incentive Eligibility and Amounts
  • Years in Organization
  • Years in Position

Data Analyzed

Industry

  • Agriculture, Forestry, Fishing and Hunting
  • Diversified
  • Education
  • Energy/Mining
  • Finance/Banking
  • Government
  • Healthcare - Non-Insurance
  • Hospitality, Entertainment and Media
  • Insurance - Health and Medical
  • Insurance - Non-Healthcare
  • Mfg. - Durable, Misc
  • Mfg. - High Tech
  • Mfg. - Nondurable Goods
  • Professional Services
  • Real Estate/Construction
  • Retail/Wholesale
  • Services
  • Technical Services
  • Telecommunications
  • Transportation and Warehousing
  • Utilities

Geographic Area

  • Metropolitan Area
  • National
  • Regional

Organization Size

  • Assets
  • Gross Premiums
  • Net Revenue
  • Net Sales Revenue
  • Number of Employees
  • Operating Expenses/Budget

Career Streams Analyzed

  • Executive
  • Management
  • Para-Professional
  • Professional

Position Families Analyzed

  • Communication & Corporate Affairs
  • Creative & Design
  • Data Analytics/Warehousing & Business Intelligence
  • Sales, Marketing & Product Management

Position Sub-Families Analyzed

  • Account & Client Management
  • Advertising & Marketing Communications
  • Advertising Creative, Design & Production
  • Communications & Corporate Affairs Generalists
  • Communications & Corporate Affairs Leadership
  • Corporate Affairs
  • Data Analytics & Business Intelligence (BI)
  • Field Sales & Account Management
  • Market Research & Analysis
  • Marketing Generalists
  • Media/Communications Creative & Design
  • Product Creative/Industrial Design
  • Product Marketing & Management
  • Sales & Marketing
  • Sales Operations/Administration
  • Sales Training
  • Sales, Marketing & Product Management Leadership

Pricing

Product Participant Non-Participant
2019 US MBD: Sales, Marketing & Communications Survey USD 1,950 USD 4,300

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US MBD: Sales, Marketing & Communications Survey

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Please note:

  • Additional users may be added during checkout for USD 200 each per module/survey.
  • Individuals or companies using Mercer data for consulting services or commercial purposes are subject to different rates. Please call for more information.
  • 2019 results now available for purchase.

Survey Schedule

  • Participation Opens: January 28
  • Participation Deadline: March 29
  • Date Effective: March 1
  • Report Available: Early August

Participating Companies

View a list of the participating companies included in the 2019 US MBD: Sales, Marketing & Communications Survey here.

Position List & Sample Report

Position List

View the position list and descriptions collected in this survey.

Sample Report

View a sample report of this survey for a glimpse at what’s included.

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2019 Participation

2019 Survey Participation is now closed. Survey participation is open to all organizations with matching jobs and is not required to purchase results. To learn more about how you can become a participant, please contact us. As a survey participant, you do receive key benefits:

  • A discount on survey results!
  • An exclusive invitation to survey events - attend results webcasts and meetings where Mercer consultants will review the results and identify market trends and factors. You'll also be able to ask questions directly related to your organization.
  • Ensure your data is included in the market results - easily determine your market position with customized reports that compare your company data to your peers.
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  • Sub TitleAnalyze your compensation strategy to motivate top talent
  • Short DescriptionSalary data for positions within the sales, marketing & communications function.