Mercer Global Marketing Compensation Survey

Optimize your compensation strategy to attract and retain top talent


Mercer Global Marketing Compensation Survey image

Creative and authentic messages are at the heart of your marketing strategy. To effectively deliver on this strategy for your clients, you need top talent that not only understands your company’s goals and your customer’s pain points, but can deliver the service and results they expect.

Attract and retain top talent for your agency using the Mercer Global Marketing Compensation Survey. Compare your strategy against your competitors with compensation data for over 160 positions from 140+ organizations. Streamline your budgeting process with information across 34 countries and five key marketing segments:

  • Advertising
  • Digital and direct marketing
  • Healthcare communications marketing
  • Media
  • Public relations

View the Survey Sectors tab for more information on these marketing sectors.

Are you ready to optimize your compensation strategy?

Survey Details At a Glance
  • Overview
  • Product Details
  • Survey Schedule
  • Survey Sectors
  • Contact Information
  • Participating Companies
  • 2019 Participation

Overview

Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis — evaluate your compensation strategy for key pieces of the compensation package, including base pay, guaranteed allowances, and short- and long-term incentive eligibly. Further refine your strategy by analyzing the data by:

  • Country
  • Expatriates
  • Metropolitan area
  • Organization accountability (worldwide, regional, or office)
  • Revenue

Survey results are available to participants only.

Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of parameters — including geography, industry, company size, and more — to more efficiently organize and analyze the information. Mercer WIN enables you to customize your analysis by job as well as compare job descriptions side by side, change pay elements to support the right level of analysis, perform function and career-level analysis, export your data for integration into other systems, and run presentation-quality detailed or summary reports. A published PDF of the survey results can also be found here.

Survey Methodology

Mercer surveys are designed using the most accurate and up-to-date market data practices. Data is collected from HR professionals at participating organizations (never employee self-reported) and then analyzed for validity, thoroughness, and market representation based on the organization's size, structure, geographic region, or a combination of these factors. A minimum number of incumbents, organizations, and distinct organizations are required in order to report each data element. If minimums are not met, the market data is suppressed, ensuring you the highest level of data confidentiality.

Product Details

Survey Statistics

# Positions: 167
# Organizations: 143
# Observations: 97,184

Based on data from the 2018 Mercer Global Marketing Compensation Survey

Data Collected

  • Comp 1 - Base Salary
  • Comp 2 - Guaranteed Allowances
  • Comp 3 - Short-term Incentive Eligibility, Targets, and Amounts
  • Comp 4 - Long-term Incentive Eligibility
  • Organization Information

Countries Covered

Latin America

  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Mexico
  • Peru

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam

EMEA

  • France
  • Germany
  • Italy
  • Netherlands
  • Poland
  • South Africa
  • Spain
  • Switzerland
  • Turkey
  • UK
  • United Arab Emirates

North America

  • Canada
  • US

Data Analyzed

Analyzed By

  • Country
  • Expatriates
  • Metropolitan Area (for U.S., China, & U.K.)
  • Organization Accountability (Worldwide, Regional or Office)
  • Revenue (top 6 positions only)

Position Families Analyzed

  • Account Management
  • Broadcast Buying
  • Creative
  • Digital Operations
  • Digital Strategy
  • Interactive Design
  • Media Planning
  • Media Research
  • Production
  • Project Management
  • Research/Planning
  • Top Management

Survey Schedule

  • Questionnaire Distributed: May 8
  • Participation Deadline: June 29
  • Data Effective Date: May 1
  • Report Available: November

Survey Sectors

Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.

Digital and Direct Marketing– DIGITAL: Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner. DIRECT: Develop programs to directly connect with consumers through commercial communication (mail, e-mail, and telemarketing) to drive a specific action.

Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.

Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.

Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.

Contact Information

Survey contacts are available by region to answer questions or provide additional survey details.

Global: globalmarketing@mercer.com

Asia Pacific:

Jasmine Ng, Singapore, +65 6398 2632, jasmine.ng@mercer.com

Other Regions:

Bill Strobl, US, +1 502 561 6985, bill.strobl@mercer.com

Nicole Brassell, US, +1 502 562-2174, nicole.brassell@mercer.com

Participating Companies

  • 360PR+
  • AdCity
  • Adfero
  • Affect
  • Affiperf
  • Agence79
  • AGENDA
  • Airfoil Group
  • AKQA
  • All Response Media
  • Alpha 245 Communications Sdn Bhd
  • AMR
  • Ansible
  • Answered
  • APCO Worldwide
  • Applogix
  • Aqua
  • Arc
  • Arcade
  • Arena Media
  • Avantgarde Gesellschaft fur Kommunikation mbH
  • Axicom
  • Bates CHI&Partners
  • BCUBE
  • Beacon Communications, K.K.
  • Beehive Communications
  • BETC
  • Blast Radius
  • Blaze
  • Bliss Integrated Communication
  • Blue 449
  • Blue Focus
  • Blue State Digital
  • BPN
  • BRANDIGITAL S.A.
  • BSB PUBLICIDAD, S.A.
  • Buchanan
  • Burson-Marsteller
  • C+C
  • Cadreon LLC
  • Camp Collective
  • Cannings
  • Carat USA
  • Carmichael Lynch Relate
  • Cerebra
  • Cheil
  • Citizen Relations
  • ClickMedia
  • Cognifide London
  • Cohn & Wolfe
  • Colmar Brunton
  • Comwerks
  • Content Cube
  • Cornwell
  • Cossette
  • Crosby
  • CSA
  • Darwin-Grey Limited
  • Dentsu Aegis Network
  • DeVries Global
  • Diamond Ogilvy
  • Digitas
  • DigitasLBi
  • Dix & Eaton
  • Double Forte
  • Ecselis
  • Edelman
  • Elisa Interactive
  • Ensemble Australia
  • Ensemble Worldwide
  • EP + Co
  • Essence
  • Etoile Rouge
  • F.biz Comunicação Ltda
  • Fahlgren Mortine
  • Fallon
  • FamousGrey
  • FCB Health
  • Feinstein Kean Healthcare
  • Fetch Media Inc.
  • Finn Partners
  • FleishmanHillard
  • Foote, Cone & Belding (FCB)
  • Forward Media
  • FullSix
  • G&S Business Communications
  • Geometry Global
  • Global Strategy Group
  • Greenhouse GroupM
  • Greentarget Global Group LLC
  • Grey Global Group
  • Grey Healthcare Group
  • GroupM
  • GTB
  • Hakuhodo
  • Havas Edition
  • Havas Events
  • Havas Life Paris
  • Havas Life Sorento
  • Havas Media
  • Havas Productions
  • Havas Sports & Entertainment Srl
  • Havas Worldwide
  • Healix
  • Health Unlimited
  • HEALTH4BRANDS
  • Heathwallace
  • Hercules
  • Hill & Knowlton
  • Hill Holliday
  • H-LINE Ogilvy communications Co., Ltd
  • Hogarth & Ogilvy
  • Hogarth Worldwide
  • Horizon Media
  • Hotwire
  • Howorth
  • Human
  • Humanseven
  • I-CHERRY PUBLICIDADE E PROPAGANDA LTDA
  • iconmobile group
  • ID Media
  • Ikon
  • IMG
  • IMRE, LLC
  • Incentiv
  • Initiative
  • Intercom Americas
  • inVentiv Health, Inc.
  • IPG Media Lab
  • isobar Taiwan Co., Ltd
  • JPA Health Communications
  • JWT
  • K-72
  • Kantar
  • Kinetic
  • KOHNSTAMM COMMUNICATIONS, INC
  • Labstore
  • Landor
  • LaunchSquad
  • Laura Davidson Public Relations
  • LaVoie Strategic Communications Group, Inc.
  • Law & Kenneth Saatchi & Saatchi
  • Leo Burnett Worldwide
  • Light Reaction Germany GmbH
  • Linhart Public Relations, LLP
  • Longitude One
  • LOOM Media
  • M Booth & Associates LLC
  • MAGNAGLOBAL
  • Marcel
  • March Communications
  • Maverick
  • Maxus Communications Limited
  • McCann Craft Worldwide
  • McCann Healthcare Worldwide
  • McCann Worldgroup
  • MEC
  • Media Insight
  • Mediabrands
  • MediaCom Holdings Ltd
  • MercerBell
  • MetaVision Media
  • MFG R&D
  • Minanawe
  • Mindshare
  • Mirum (JWT)
  • Mitchell Communications Group
  • Mobext
  • Momentum Worldwide
  • Monday
  • Movent
  • MRM//McCann
  • MS&L
  • MullenLowe Group
  • MWWPR
  • Neo@Ogilvy
  • Ninah
  • Nurun
  • Nyhus Communications, LLC
  • Ogilvy & Mather
  • Ogilvy CommonHealth
  • Ogilvy Healthworld UK
  • Ogilvy Public Relations Worldwide
  • OgilvyOne Worldwide
  • O'Malley Hansen Communications
  • Online Research Unit
  • Opr
  • Orion Holdings
  • Padilla
  • PAN Communications
  • Parker & Partners
  • Performics
  • Phuel
  • Pixel Park AG
  • Play Communications
  • PLEAD
  • Plista
  • Popimedia
  • Porter Novelli
  • Possible Worldwide
  • Potomac Communications Group, Inc.
  • PPR
  • Prism
  • PRODIGIOUS
  • Promedia
  • Promo Interactive
  • Publicis & Hal Riney
  • Publicis Africa Group
  • Publicis Communications
  • Publicis Conseil
  • Publicis Consultants MSLGROUP
  • Publicis Hawkeye
  • Publicis Healthcare Communications Group
  • Publicis Media
  • Publicis.Sapient
  • Pulse Communications
  • Quinn PR
  • QUISMA
  • R/GA Media Group
  • rapport
  • Raynet Ogilvy
  • Razorfish
  • rbb Communications
  • Red Fuse
  • Reprise Media, Inc
  • Reputation Partners
  • RF Binder Partners Inc.
  • Rice 5 Limited
  • RMG Connect / XM Asia Pacific Pte Ltd.
  • ROSAPARK
  • Saatchi & Saatchi
  • Salmon Limited
  • Saxum
  • Sibling
  • Social Lab
  • Soho Square
  • Spafax Group
  • Starcom MediaVest Group
  • Sudler & Hennessey
  • SwitchedOn
  • Syneos Health
  • Taylor Global Inc
  • Tenthavenue
  • Text100
  • The & Partnership
  • The Brand Union Worldwide Limited
  • The Colony Project
  • The Garage Team Mazda
  • The Origin Agency
  • Tonic Life Communications
  • Universal McCann
  • V7 Media
  • Vinyl-I
  • Vision7 International
  • VivaKi
  • VML
  • W & CIE
  • Walker Sands, Inc
  • Wavemaker
  • We Are Social
  • WE Communications
  • Weber Shandwick
  • Webling
  • WG Access Limited
  • whiteGREY
  • WPP AUNZ
  • Wunderman Burrows
  • Wunderman Worldwide
  • Xaxis
  • Y&R Advertising
  • ZenithOptimedia
  • Zeno Group
  • 2019 Participation

    2019 Survey Participation opens May 8. Survey participation is open to all organizations with matching jobs and is required to purchase results. To learn more about how you can become a participant, please contact us. As a survey participant, you do receive key benefits:

    • An exclusive invitation to survey events - attend results webcasts and meetings where Mercer consultants will review the results and identify market trends and factors. You'll also be able to ask questions directly related to your organization.
    • Ensure your data is included in the market results - easily determine your market position with customized reports that compare your company data to your peers.
    • Sub TitleOptimize your compensation strategy to attract and retain top talent
    • Ordering TypePDF
    • IsOrderingSetNo
    • AdministrativeFees20
    • Compensation GridShow
    • Short DescriptionSalary data for advertising, digital & direct marketing, media, PR & more roles.
    • RegionUS