Developed in collaboration with the world’s top advertising holding companies — WPP, IPG, and Publicis — evaluate your compensation strategy for key pieces of the compensation package, including base pay, guaranteed allowances, and short- and long-term incentive eligibility. Use this marketing salary survey to further refine your strategy by analyzing the data by:
- Metropolitan area
- Organization accountability (worldwide, regional, or office)
Survey results are available to participants only.
Survey results are delivered in Mercer WIN®, giving you access to the data through a variety of parameters — including geography, industry, company size, and more — to more efficiently organize and analyze the information. Mercer WIN enables you to customize your analysis by job as well as compare job descriptions side by side, change pay elements to support the right level of analysis, perform function and career-level analysis, export your data for integration into other systems, and run presentation-quality detailed or summary reports. A published PDF of the survey results can also be found here.
Mercer surveys are designed using the most accurate and up-to-date market data practices. Data is collected from HR professionals at participating organizations (never employee self-reported) and then analyzed for validity, thoroughness, and market representation based on the organization's size, structure, geographic region, or a combination of these factors. A minimum number of incumbents, organizations, and distinct organizations are required in order to report each data element. If minimums are not met, the market data is suppressed, ensuring you the highest level of data confidentiality.
Advertising– Create marketing campaigns designed to persuade consumers to purchase or use a certain product or service.
Digital and Direct Marketing– DIGITAL: Promote products and services using digital distribution channels (internet, mobile, and other interactive channels) to reach consumers in a timely, relevant, personal, and cost-effective manner. DIRECT: Develop programs to directly connect with consumers through commercial communication (mail, e-mail, and telemarketing) to drive a specific action.
Healthcare Communications Marketing– Specialize in creating marketing programs for healthcare companies.
Media– Assist clients in choosing the right media for advertising and communications programs, and execute those placements by reserving and purchasing media space and time for the content.
Public Relations– These companies work on promoting and establishing favorable relationships with the public by conveying messages through the media on behalf of a client.
2019 Survey Participation is now closed. Survey participation is open to all organizations with matching jobs and is required to purchase results. To learn more about how you can become a participant, please contact us. As a survey participant, you do receive key benefits:
- An exclusive invitation to survey events - attend results webcasts and meetings where Mercer consultants will review the results and identify market trends and factors. You'll also be able to ask questions directly related to your organization.
- Ensure your data is included in the market results - easily determine your market position with customized reports that compare your company data to your peers.
|2019 Mercer Global Marketing Compensation Survey
Survey participation is open to all organizations with matching jobs and is required to purchase results.
Contact Nicole Aronov at firstname.lastname@example.org to inquire about becoming a member/participant.