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US Retail Compensation and Benefits

10102 - Top e-Commerce Executive

Top position responsible for a cross-functional management team that develops and manages e-Commerce profit and loss. Responsible for concept development, strategizing, planning, and implementation. Oversees online assortment, pricing, promotions, and product presentation. Tracks and reports on the effectiveness of internet marketing success and appeal. Analyzes web service usage trends to improve and/or add functionality. Manages relationships with external internet business partners. This is typically a single incumbent position and may report to the Chief Executive Officer (CEO), Chief Marketing Officer (CMO), or 2nd Level Marketing Executive.