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US Retail Compensation and Benefits

15013 - Top Advertising and Sales Promotion Executive

Top position responsible for advertising and sales promotion. Selects and places media to sell either the company image or specific goods. Sales promotion commonly puts emphasis on mailings, coupons, events, and point-of-purchase material. Develops and implements advertising programs, sales promotions, and training on marketing and sales plans and programs. This is typically a single incumbent position and may report to the Chief Marketing Officer (CMO) or the 2nd Level Marketing Executive.