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US Retail Compensation and Benefits
16014 - CRM Manager
Responsible for managing operations that customer service requires from e-mail to direct mail strategy and customer assistance messaging. Develops loyalty programs and segmentation strategy. Develops and monitors the application of operating systems including policies and procedures, operating structure, and information flow. Owns database management including customer acquisition and retention. Ensures the volume of work produced meets product/service standards and exceeds quality standards. May develop business plan for team/group operations including budget development.
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