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US Retail Compensation and Benefits

10006 - Chief Marketing Officer (CMO)

Top executive position responsible for the overall Marketing operation. Responsible for developing and implementing strategic and operational marketing plans in support of current and long-term profit and growth objectives. Accountable for activities including communication and messaging, public relations, branding and promotion strategies, product selection and development process, pricing, store layout and design, and achievement of sales goals. This is typically a single incumbent position and may report to the Chief Executive Officer (CEO).